Millward Brown:
About Millward Brown:
Millward Brown is the world's 10 largest market research company, Millward under Kantar Group, WPP Group is the specialty of the insight, information and consultancy branch.
Millward Brown is a world-leading and innovative global market research companies, especially in helping clients maximize their brand equity, brand performance and brand health excellence and specializes in helping customers optimize their media, advertising, public relations and other aspects of brand communication.
Millward use a systematic, market-proven quantitative and qualitative research system to help customers enhance brand value.
Millward line 51 countries with over 78 offices worldwide, employs more than 6.50 for the 15,000 multi-brand service, also has a number of mature research system worldwide, including:
• Millward Brown Optimor (brand and specializes in helping clients improve marketing ROI Global Research Center);
• Global Media Practice (media effectiveness testing Global Research Center);
• Millward Brown Precis (PR test the effect of global research center);
• Dynamic Logic (specializing in advertising and marketing effectiveness of online survey companies);
Millward Brown Precis is widely used in the evaluation and non-paid media, public relations tool, applied to all markets in Asia.
Millward Brown Firefly is the Asia-Pacific region's largest qualitative research company, Millward Brown has a unique technology, qualitative analysis, research and innovation to provide the traditional technology, but most important is characterization of local experts in the field.
WalkerInformation has the world's leading human rights-related relationship between assessment models are widely used to measure customer satisfaction in every market, there are consulting services, including the Chinese market.
