Wednesday, January 25, 2012

Logistics performance

Logistics performance-What is logistics performance?

Logistics performance is within a certain period of operation of the logistics enterprises operating efficiency and operator of logistics performance, logistics performance is a business based on customer requirements in the organization of logistics in the process of occupation and labor consuming and labor created by the comparison with the value of logistics .

Logistics control objective is to track the performance of poor planning and operations to identify opportunities to improve efficiency and effectiveness. Although the traditional functional areas of logistics is still applied to measure the prospects, but in today's competitive environment, there is a direction of being more and more attention has been paid. This direction is considered necessary to complete the total cost of customer orders, which can more effectively identify and assess the cost interchangeable. Logistics performance measurement is divided into internal performance measurement indicators, external indicators of performance measurement and performance metrics. Focus on internal performance measurement process of the activities and operations and goals with the previous comparison. As the source of management information easier to understand and facilitate the collection, so often used.

Internal performance measure is to focus on all customer service activities for improving the performance, motivation and reward employees are necessary. But this is to demonstrate the efficiency of internal processes, not very good, especially from the customer's point of view to examine the effect of an external process. Therefore, we must consider the external performance metrics.

Logistics performance-Affect the performance of the external elements of logistics:
1 affect the external elements of logistics performance framework
American scholar Michael Porter developed resource elements can not be assumed that the traditional flow theory of comparative advantage theory of international competitiveness, competitive advantage is that the resources, related industries, demand, business and industrial strategy four leading elements and opportunities, the government two auxiliary elements of a common decision. We use the elements of competitive advantage classification method, the impact of external factors of logistics performance is mainly logistics resources, logistics industry, logistics market demand, the government in four areas, and thus build the basic impact framework logistics market include demand, the structure of demand and demand trends arising from the orientation information; logistics resources including equipment, logistics facilities, logistics, personnel, logistics management services, the operational capabilities of the decision; the logistics industry, the level of competition, capacity development and related industries to support the basic conditions; government regulations and policy, macro-management system and the regulatory capacity of the guidance role; mutual influence and interaction of the four together constitute the impact of logistics performance of the external environment.
Impact of logistics performance on external factors need to valuation, classification for tfr value, competitive balance, determine the advantages of resources, sharing resources, advantages, and create greater logistics performance. To this end, you can value, attractive, durable power of evaluation to complete the overall evaluation of logistics performance. tfr is the business value of the evaluation of logistics resources and logistics requirements match the extent and form of competitive advantage; appeal is to promote the development of logistics industry enterprise resource forces, including the unique nature of resources, transfer mode and transfer utility; staying power is the government's policy Environmental and resource savings and business advantages to improve the speed, grade, and resource capacity for sustainable development.
(2) external factors affect logistics performance analysis of the uncertainty
By the elements of simple and complex elements of the extent and degree of stability and instability affecting two properties form four kinds of conditions, the formation of an assessment framework for the external elements of uncertainty. Thus, the situation can be assessed from four external factors affecting the uncertainty: a simple one stable state; complex a stable condition; simply an unstable condition; complexity of an unstable situation. According to Robbins in the 199o's internal strategy and external strategic analysis of the basic idea: from internal strategic thinking needs to be redefined, the establishment of elastic tissue, external factors impact monitoring; from external strategic thinking necessary to create the brand, strengthen the legal awareness, establish industry alliances.
 
Logistics performance-External factors of logistics performance evaluation principles:
1 the principle of balance evaluation
The first is evaluation of logistics performance balance. Including external evaluation indicators and the balance between internal evaluation indicators; results evaluation and behavior evaluation balanced between; objective evaluation and subjective evaluation of the balance between indicators; direct and indirect evaluation of the balance between the evaluation index; evaluation period and the balance between short-term evaluation; tangible and intangible assets evaluation evaluation balance.
Followed by the performance evaluation index system of logistics, evaluation system and evaluation system for the organization among the balance. Evaluation of logistics performance requires not only a scientific and rational evaluation system but also the need to establish a coordinated correctly understand and apply the evaluation index system of organization system, also need to establish a corresponding evaluation methodology. Finally, logistics performance evaluation of the entire supply chain system in the interests of multiple groups of co-ordination, balance and take into account. In order to establish a business operation system and various aspects of the logistics departments of the various members of 212 incentives, and establish business with suppliers, customers and other external interest groups benefit-sharing mechanisms, the need for logistics performance evaluation of multi-angle balance and organic co-ordination.
(2) the principle of strategic evaluation
The traditional evaluation system is driven by cost and financial model, is built around the financial evaluation and financial objectives established. Impact of logistics performance on external factors to evaluate the development of logistics enterprises must establish a strategic logistics performance evaluation system, we must uphold the principles of the evaluation strategy.
Evaluation system must be closely around the needs of corporate strategy, through the strategy, tasks and decision-making into a specific, systematic, operational indicators, which form a set of evaluation and incentives, dissemination and communication, solidarity and strategic multi-functional learning management system . Impact of logistics performance must be based on key strategic elements of the external changes, to adjust the evaluation index system. At the same time, focusing on evaluation index system, evaluation system and evaluation system for the organization's strategic development, a clear strategic focus, strategic management, performance evaluations to ensure that the strategic value of logistics.
3 the principle of objective evaluation
Business development strategy based on the needs of the logistics around effectively enhance corporate performance, develop a clear development goals and objectives based on the specific requirements of the implementation of logistics performance management. Logistics performance goals for the first performance of the tracking performance of the existing logistics system and continue with the previous comparative analysis of logistics systems, mainly on the service level and logistics cost analysis of the elements of the performance assessment report to the managers. The second is based on the standardization of logistics systems for real-time control system, tracking the operation of the existing logistics system performance, improved logistics operating procedures, to adjust the mode of operation. Finally, through logistics performance evaluation to assess the logistics organization and logistics staff performance. Achieve a more optimal logistics efficiency.