Tuesday, January 10, 2012

Aigner History

Aigner brand story:

Legend of the European people believe with a romantic legend: pray for luck is the most effective recipe put a horseshoe in his pocket. When the legend spread to the ears of a Hungarian youth, his creative gently with bars in the Horseshoe "-" to ensure that luck never lost, and this seemed to be the letter "A" logo means the symbolism is always leading. This gentleman is the Aigner brand creators, this story is the origin of Iger Nath has LOGO.

Aigner was founded in 1965, started from the leather goods market. The beginning and not many people noticed Aigner existence. In order to stand out from the traditional leather goods market, Aigner to "fine quality, the overall mix," the two principles of market operation. Just from the fine quality, the "fashionable, high-level, small batch" is Aigner's performance highlights the quality and charm; the overall mix, the wealth of products - clothing, eyewear, leather goods, perfumes, scarves, Aigner reverie jewelry is a microcosm of the world will enjoy the overall match play. In addition, Aigner design each year, will select the characteristics of various ethnic groups, integration Aigner strict environmental case law, including the recovery of metal ions in water, the use of harmless and more expensive materials and so on. This insistence on all Aigner is just like in between man and nature, to make a "peace envoy" only.

Aigner's all business and products can be roughly divided into two major tourism and leisure, fine workmanship and solid materials, as the brand gives the impression - correct, precise. From shawls, scarves, gloves to umbrellas, accessories complete the series will always be "A" word mark. As for the jewelry line, ice cutting means of gold or silver with pearls, as Aigner's minimalist finishing touch to create a timeless classic.

Aigner Description:
Aigner (AIGNER), Brian Shi (BRAUN BUFFEL), Escada (ESCADA) - Germany's three major brands.
Mr. Aigner Aigner, founder of the German brand of clothing that will affect the way people's behavior and language, and jewelry is a silent symbol of identity and status. Therefore, Aigner great emphasis on clothing and accessories with the association between the mutual design.
Aigner's design philosophy is not interested in chasing the changing trends, it is stressed with life, for both business and roughly can be divided into two major tourism and leisure. The fine workmanship and solid materials, but as everyone the impression of "made in Germany" products, absolutely impeccable.
Perhaps because it is the German brand balance between man and the relationship between nature, so Aigner in the production process follows the example of environmental protection laws, including the recovery of metal ions in water, and the use of harmless, more expensive dye, is a completely environmentally friendly ideas.
AIGNER from its inception in 1950, has always insisted on the same two principles, namely, fine quality and integrity. In the leather part, use only German or Italian cow's neck and throat skin (based on the principle of conservation of wild cattle are not used), where the lines of the most unique, durability and toughness are the best, is in line with AIGNER the basic requirements of the leather. On the integrity, the rich product range, and all kinds of leather can be with each other, is AIGNER leather and clothing should be presented with the specific claim.
AIGNER Aigner in each design, but also a certain intake of peoples and customs, to the idea of ​​global integration AIGNER Aigner. In addition to the cases of strict environmental protection laws, the implementation of recovery of metal ions in water, and while more expensive use of harmless dye, do not use wild cattle, is completely legitimate leather manufacturers. Various ideas on AIGNER Aigner, the messenger of peace like nature.
As people use leather over 5,000 years of history. High toughness of leather itself, and very wide use of comfort, it will breathe, and the longer you use the more glorious, when the intimacy feel natural. But AIGNER Aigner leather and more than that, because AIGNER Aigner leather one can see from the nature of its mark, coupled with sophisticated process, is particularly beautiful. In addition AIGNER Aigner leather goods and various cortical series, from soft to hard, everything evil, the natural leather incense is unparalleled.
From clothing, scarf, leather gloves to umbrellas and other accessories complete the series, "Aigner" or the letters "A" logo sometimes be transformed into a decorative pattern, and sometimes will be "A" is designed leather buckle lock, hide it in Any product that leads people to inadvertently letter "A" signs of transfiguration. As for the jewelry line, ice cutting means of gold or silver with pearls, and Aigner, minimalist clothing match, the finishing touch to create a timeless classic.
Beginning in 1998, Aigner purses, belts, shoes, small leather goods leather and all other series may be the traditional brands such as Guccl transformation through popular after the great success of the stimulus, has been popular in the direction to catch up. In maintaining the delicate leather material design requirements and practical addition, Aigner leather deliberately out in some detail on the operation of modern temperament, used to mix with plain clothes, but also demonstrate an appropriate fashion degree.
If you want to enjoy the "German goods" fine, but its amazing durability test, the use of small leather goods Aigner is the best choice. In addition, the hand bag is a rectangular Aigner launch of the "revolution in style," is successfully Aigner from a simple traditional brand into the ranks of popular representative works.
All products can be roughly divided into AIGNER business with two major tourism and leisure, fine workmanship and solid materials, as the brand gives the impression - correct, precise. From shawls, scarves, set to the umbrella, a complete series of accessories will always be "A" word mark, as jewelry series, ice cutting means of gold or silver with pearls, as AIGNER, minimalist finishing touch to create a timeless classic.


Aigner logo:

Legend of the most effective recipe to pray for luck is put a horseshoe in his pocket. When the legend spread to a Hungarian young Etienne Aigner's ears, his creative gently on the bars in the horseshoe-plus-one that fortunately never lost, and this seemed to be the letter "A" symbol means forever leading symbol. This is the origin of AIGNER unique LOGO.


Aigner: Horseshoe riding world


 Aigner spirit of the brand:

As the German national character generally, Aigner stressed that the German apparel brand clothing and accessories with each other between the able and practical, and in each production process can take into account the balance between man and nature, the spirit of strict environmental protection. Although not keen to chase ever-changing fashion trends, but the combination of talk Aigner and life is no way to picky!

Aigner's success, as the lucky horseshoe-like mark, in a word, but is the product concept, the implementation of the user's needs, completely suitable for the production of refined products a user status.


Aigner website: http://www.etienneaigner.com/