LANCEL History:
Lancel - Swiss Richemont Group brands.
Smoking in Paris, then to open shop Lancel (Lancel) couples may not have thought, 120 years later, LANCEL will become the world famous leather brands.
1876 Alfons srang Sale (Alphones lancel) and his wife Angela (Angele) in Paris, France City Avenue Boulevard Poissonniere 17, opened their first cigarette accessories shop, Lancel couples celebrities with the then very high familiar with store location excellent and innovative business strategies, so that the path of success; Lancel 1883 began to develop the field of women's clothing, opened its first women's clothing shop, and open branches in various districts in France; nineteen Mrs. Angela Lancel end of the century to expand its chain of seven stores, the era of touch she has talent that can quickly seize the opportunity to introduce the product to attract female customers. In 1901, Alphones lancel died, his son Albert Lancel inherited their parents shop, started a family handicraft into the luxury brand business; Mr. Albert Lancel 1902, the main women's clothing and gifts to develop, set up shop to sell mainly women's handbags, and a series of well-known tourist destination in France Nice, Toulouse, Vichy, Nantes set up shop; He also knows advertising is very important in raising brand awareness, in the fashion magazine "Illustration" published on the first ad, in 1928 invited the French star Maurice Chevaliar and Mistinguett, etc. to promote their products to advertise. During the two world wars, and original science and technology for the moment, but also ladies entered the era of freedom, Lancel introduced silverware, jewelry, table decoration, leather goods and watches, etc. Lancel 1950, the introduction of the concept of restructuring to broaden its customer base level, to establish a senior master leather craftsmen and began vigorous reform; Lancel 1955, smart design to create the first suitcase external pocket design package; 1966 to create a "Trotter "handbags; 1981, cited a variety of colors created a travel series; 1987 to create the bucket-type" Bucket "handbags in France still maintains one of the most popular products.
In 1976, Edgard Zorbib) and Jean Zabibe brothers funded the acquisition of Portland, the company forward at an alarming rate - with 24 stores in France and 21 counters in 40 countries overseas with 1000 points of sale. Lancel 1997, acquired by Richemont Group.
Lan-owned business from the initial stage, the formation of the company's development philosophy - through continuous innovation and leading to customer needs. Continue to grow in the process pioneered many of the classic products, such as the first automatic lighter, small radio, umbrella bag, change people's attitudes Ariona travel luggage series, the outer pocket of Kangaroo soft travel bags series and so on. Portland knows how to design a data fusion of modern and classical elegant style, imaginative products. Each season, it will launch new series and original series of new models, out of some not very successful series or style.
As a French leather goods, LANCEL founded 120 years of history, Lancel products with exquisite technology and creative design and known for its perfect quality and very competitive price of the brand has a long history of the reason why. Its more than 100 stores worldwide. Product range from the earliest cigarette accessories, developed to a variety of fashion jewelry, luxury leather goods and so on.
