LONDON FOG History:
London Fog brand history:The United States "LONDON FOG" brand with 80 years. LONDON FOG is the world's most famous clothing brands coat series. Over the years, "LONDON FOG" of the product in its long history, excellent quality enjoys high international reputation, long popular in Europe more than twenty countries, loved by celebrities, elites become well-known coat choice brand now, "LONDON FOG" brand clothing has become recognized worldwide leader in outerwear clothing line.
"LONDON FOG" brand dates back to early last century. 1922, in Baltimore, Maryland, two local entrepreneurial spirit of awareness and challenge incorporated in the British immigrant named "LONDON TOWN CO." (City of London Corporation, later renamed the "LONDON FOG INDUSTRIES INC." London Fog Industries) companies, specializing in tailor-made for those upscale gentlemen and celebrities men's jackets. In 1939, World War II broke out. With the development of the war, the demand for munitions increased. At this point, the London fog unknown small company or a company. Mr. President of Israel Myers has been working to improve the company's business situation, adventurous spirit, he determined to seize this opportunity. Repeated efforts, the London Fog products company with a good quality and reasonable price and won the favor of the U.S. military. "London fog" which won the company's biggest order ever - for the production of waterproof jackets and wind raincoat U.S. Marine Corps. Since then, "LONDON FOG" name in the United States soldiers in spread. Battlefield from the Pacific theater to Europe, the U.S. circulated among the "drink Coca-Cola, wearing London Fog trench coat," the story. The success of the venture, the company for future large-scale development of the London fog laid the foundation.
After the end of World War II, the international garment industry has developed rapidly. To be able to stand firm's competitive garment industry, the company decided to formally converting the London Fog clothing and apparel to "LONDON FOG" brand for large-scale commercial operations, while accelerating the pace of new product development. It is the first time in 1950 with the United States "DUPONT" (DuPont) companies to jointly develop a new type of synthetic and cotton Dacront warm materials to produce lightweight and comfortable for the trench coat and washing machine market, popular with consumers Welcome. 1954, "LONDON FOG" brand clothing entered the New York was the most high-end SAKS (saxophone) Fifth Avenue department store shop sales. This year, the authority of the fashion publication "New York Times" ("New York Times" magazine) focuses on the promotion of "LONDON FOG" brand of men's coat, affirmed the "LONDON FOG" brand in the apparel industry in the coat dominance.
In 1969, the "London fog" the company launched "LONDON FOG" brand series of men, women coat, continue to expand brand awareness, sales of a substantial increase, and gradually become the industry leader. After the 1970s, "LONDON FOG" brand products have been formed, a wide range of full-scale, to design different products to suit different walks of life wear. At the same time look to the future to develop a global marketing plan, and gradually to the international market links in the production and marketing has made rapid development.
Since 1980, "London fog" the company plans to implement large-scale occupation of the market has finally paid off. "LONDON FOG" brand coat successfully penetrating the rich European market high-end clothing brand products are sold in Europe including the UK, many developed countries. High quality innovative fabrics and styles, so has the traditional conservative English gentleman who also shone. Meanwhile, the "London fog" in new product research and development and did not slow down. In 1983, the "London fog" the company has collaboration with 3M Company, the first to produce a full-zip warm winter liner can be removed and does not pull off pulleys buckle, and the first multi-purpose waterproof Dacront / Cotton fabric trench coat, to maintain technology leadership.
Today, "LONDON FOG" brand men's and women's clothing has become a recognized world leader in family-type coat and top quality brand name synonymous with. Its products account for more than 80% of the U.S. market, coat, jacket sales. According to the U.S. market research and consumer authority Association, "LONDON FOG" brand clothing in 1996, ranking the nation's leading brand of quality clothing, the men third, women's ranking, the rankings in recent years has been ranked in the forefront. Developed countries in Europe and America, "LONDON FOG" is a household name, well known brand. According to the U.S. journal "New Abstract" brand ranking report, "LONDON FOG" brand consumers more than 30 years of age, well-educated, have a certain socio-economic status, high income (more than $ 50,000 annual salary) and taste the political, business, intellectual and other elites. Also, according to the organization of the commercial retail (UBI) for more than 100 famous brands poll, "LONDON FOG" was named the world's sixth largest known clothing brands.
London Fog Description:As the most famous international fashion brands, London Fog trench coat series product by a class of consumers around the world, and has a very stable, high-quality customer base.
According to the authoritative U.S. journal "New Abstract" "brand ranking report" showed that 70% of the "London Fog brand consumers is higher than the daily lives of the political, business, intellectual middle and upper classes.Their common feature is the age of 30 years of age, well-educated, have a certain socio-economic status, while high income (more than $ 50,000 annual salary) and taste, have a happy family all walks of life.For high-level pursuit of quality of life, encourage them to choose to buy through the "London Fog" brand products to reflect the higher level of value of life.High quality products so that the "London fog" brand series of coat in the U.S. market share, compared with the same type of product has an absolute advantage, but the "London fog" is not merely to guide the U.S. market, and look at the world, since the two ten in the early 1970s to develop the London Fog's global marketing plan, and gradually a large scale since the international market, the London Fog brand of clothing, the general agent has been in more than 30 countries and regions, annual turnover of $ 700 million or more.
