Friday, January 8, 2010

Versace-Gianni Versace

Versace-Brand Introduction

Versace Brand Description:

Founder: Gianni Versace (who died in 1997)

Designer: Gianni Versace

Design style: Founded in 1978, brand identity, it is a myth in the Ma-Yi Yao degree of Lufthansa (Mdeusa), represents a fatal attraction. Versace's design style is very distinctive, is unique and highly aesthetic art pioneer, emphasizing fun and sexy, always open to the waist collar, designers took the classic antagonistic aristocratic style, luxury, extravagance Korea, but also give full consideration to wear and comfortable the appropriate display size. Versace good use of noble and luxurious fabrics, with the help Xiecai way to produce high-end clothing.

Gianni Versace in December 1946 born on 2 Reggio Calabria, Italy. Mother is a "soil" tailor, who has previously called "Paris boutique" shops. She is a smart woman, you can not use any patterns, just a standard number of marks in the fabric can be cut garments. Versace's home with his mother only a wall separating the workshop, three of them brothers and sisters are in such an environment filled with the working atmosphere grew up. Childhood Versace skirt would want to learn to do with self-entertainment. Recollection of events, the master said: "I was under the influence of the mother, cultivated right from childhood interest in fashion sewing."

Poor rural town on the growth of the Versace, the stage has been too small. In 1972, 25-year-old Versace came to Milan to study architectural design. Subsequently, a chance for his design of Florence, a fashion manufacturer of knitted garments series of best-selling, so that their turnover has jumped fourfold, as a reward, he received a luxury car. This unprecedented success made him give up what they have learned in the construction industry, making his first start in the history of an opportunity. As a result, have begun to taste the victory Kangoo be great strength of the Versace sky, out of control to dive into the cause of fashion.

In 1978, Versace launched his first women's clothing series, shortly after he first boutiques will be in the pipeline, and invited the brother to learn business management expertise to help manage the mountain map. In 1981, Versace's first bottle of perfume during the time he was invited to the University of Florence, sister Donatella helper to do. At this point, Versace's fashion empire began to take shape. Opened in 1989, Xiang "Atelier Versace" to enter the Czech Republic, high-class boutiques and fashion in Paris, France, in 1997 shot and killed in the United States. Source: Sunlight Stainless wedding dress In addition to fashion also operates outside the Versace fragrances, eyewear, scarves, neckties, underwear, bags, leather goods, bed sheets, table cloth, porcelain, glassware, down products, furniture products, and his fashion products have penetrated into every life. Versace in 1983, received Kedishake Award, in 1986 the President of Italy conferred the Italian Republic "Commandatore" award in 1988 was "Cutty Sark" selected as the most innovative Designer of the Year Award in 1993 by U.S. Agency for International Fashion Designers Association Award .

Versace perfume

Versace Baby Blue Jeans. Versace jeans series, Baby Blue was introduced in 1995 after the popular fragrance fans of all ages, this is suitable for use with the baby girl perfume with elegant, warm features, both in the deployment of fragrance and perfume bottle design both the unique flavor. Cowboy is a kind of obsession by children and young people by the costumes, to cowboy named fragrance express a simple and fresh, naturally. Baby Rose Jeans This fragrance is the Gianni Versace 1995 years of work, a fresh flower scent mixed citrus, violet, sandalwood and vanilla, with a sweet fragrance. Most suitable for the use of young girls small Ai.

Versace Blue Jeans / Red Jeans 1994 launch for the female red jeans, men's blue denim jeans Versace blue perfume, Versace perfume red jeans Chupin in the fall of 1994 that this section as a women's fragrance Eau De Toilette, to elegant , warm features, the former taste with floral-based, the latter is based on woody taste with fruit mixture. The unique bottle design. Coke bottle shape a unique and attractive, with a round tin exotic packaging, and more value for collection.

Versace Blue Jeans fragrance Chupin in the fall of 1994 that this section applies perfume Eau De Toilette for men and women, to elegant, warm features, both for men to use, but also lean and concise woman for the use of unique flavor. Coke bottle shape a unique and attractive, with a round tin exotic packaging, and more value for collection.

Versace Bright Crystal. Fresh and unique fragrant notes to highlight the sexy woman VERSACE new definition: independent, strong, independent, vaguely, he also took coquettish sexy, make a man willing to submit to. Exquisite polish bottle as detailed and transparent crystal with a pure fine texture, a symbol of fragrance notes This fragrance can bring pure, fresh taste and visual double enjoyment; bottle distributed bright brilliant luster, highlighted VERSACE Bright Crystal "Xiang Love Crystal" noble, elegant, women sexy boutique style.


Brand Line

① Gianni Versace Versace: Fashion

② Versus Wei Shang: second-tier brands

③ (Versace ClassicV2) Versace Classic V2: Men's Brand