BURBERRY INFORMATION
Burberry is one of the most well-known brand to represent the United Kingdom, founded in 1856, is the British royal family Royal supplies. BURBERRY in 1879, developed a waterproof anti-wrinkle, breathable durable fabric: gabardine, and thus gaining recognition. In 1901, BURBERRY designed the first coat, at the first World War, its coat is designated as the senior British army uniforms.
About Burberry
BURBERRY trench coat has become synonymous with another. Today, BURBERRY by continuously upgrading its design and innovative plan to improve the dream of decorative appeal of its classic sensibility with the perfect combination of today's times, in the fashion to inject quality into an eternal brand!
Burberry Features
1890 Burberry jacket has been designed for wet and dry enduring trend. Post-war Cikuan become dry and wet jackets hobby-horse of many celebrity stars, including Audrey Hepburn and "Casablanca" actor Humphrey Bogart and actress Ingrid Bergman. In addition to Cleveland in 1901 created a well-known trademarks as Burberry logo. Secondly, of course, must mention the 1924 creation of the Burberry Check "Nova" - on behalf of Burberry's plaid. The first time this plaid coat for wet and dry inside, while registered as a trademark in 1967 after the more widely used in other products, such as umbrellas and luggage on. Burberry has always been well received by the royal family love, but also, respectively, in 1955 and in 1989 became the Royal Queen brand. In 1997, as the management changes, the current CEO Rose Marie Bravo to join, Burberry produced a change in direction, from the royal family and has always been mainly famous people who dress older, and As for the guests at various levels to further expand the guest network. In 2001, Burberry creative director Christopher Bailey at the Under the leadership of senior women's and men launched the Prorsum series, not only the classic pattern of wet and dry coats and Check into a new end element, is also a brand new image for the fashion, the image of an old washing in the past . In addition, when it was Burberry Check to add a new color - black, red lattice, and recruited supermodel Kate Moss and Stella Tennant wore Burberry Check bikini photo-shoot, but also so that once at the low ebb of the Burberry brand revival, so that sales has doubled, and became the highest in the past hundred years in sales. While in 2003, Burberry was launched by founder Thomas Burberry named a new series, to provide more timely and paragraph younger lightweight clothing, further pushing the brand to younger tastes owners. BLACK LABEL most expensive.
Burberry deeply loved by Asians, while the Japanese have made more of the rush. Burberry view of the Japanese market appeal, and hot, particularly in franchise mode of cooperation so that Japan produced by the local design and bright in color than the younger and cheaper Burberry blue label. Its products also only sold in Japan as the only region, even as the headquarters of the United Kingdom has not could be located in these two series of brands of retail services. Burberry London is different from the steady, thick, Burberry Blue Label gives the impression that brisk and simple, so a lot of girls have love in the Blue Label products.
In July 2006, known as the best CEO ever Rose Marie Bravo of Burberry CEO will be leaving the post, let me see the possibility to maintain the current results Burberry.
Burberry historical development of
(1) Founder: Thomas Burberry
(2) of registration: United Kingdom (1924) Top British Brands
(3) Burberry Designer: The former design director Roberto Menichetti The current brand design director Christopher Bailey Current brand CEO-Rose Marie Bravo
(4) Burberry Brand Features: On behalf of the distinguished warriors, a symbol of protection shield Equestrian warriors with shields mark Classic Trench Coat In beige, red, black and white composition of the classic Check mark .
(4) Burberry Brand story: Are in the UK on the streets, even if the cold wind blowing down the rain, but the British do not love umbrella, preferring to wear a windbreaker. This is not a British eccentricity, but a shelter from the rain coat the benefits provided, but bring windbreaker, many people first think of the British brand Burberry. When World War I, Burberry has been designated as the image of senior British military uniforms
1856, Thomas Burberry, founder of Hampshire in Basingstoke in the UK, see the opening of a tailor's shop, In 1879, he developed a strong organization, waterproof breathable twill fabric-Gabardine (rolling do d), due to the characteristics of durability through dictates, the United Kingdom will soon be widely used by pilots and the military. The late '90s, blowing the brand new fashion trend, Burberry began to pursue a breakthrough in the larger environment.
The current CEO of the brand in 1997, Ms. Rose Marie Bravo joined Burberry, and has hired Roberto Menichetti as a design director Christopher Bailey and photographer Mario Testino and supermodel Stella Tennant and Kate Moss a combination of classical elements into them, so that the traditional Britain's noble personality and lifestyle extension of the new impetus to re-Kingdoms Burberry philosophy.
People familiar with Burberry saw "Burberry Plaid" like to see their favorite brands. This full-bodied Scottish-style with a plaid registered as trademarks in 1924, and soon, red, camel color, black and white grid to become synonymous with Burberry products. Now, blue is also joined and enriched the connotation of Burberry plaid. In both nostalgia and innovation today, Burberry style of a successful penetration into the lattice from clothing, accessories to the various areas of home products, experience and reputation did not decline over the past century. Burberry is a very easily lead to one brand of romantic reverie, people like it because, not only because of its 100 years of classical history, iconic plaid, as well as Rose Marie Bravo said the "magnificent fashion luxury haute couture return, young Burberry recovered from the generation of the traditional model of a real "... ...
