Calvin Klein-CK
Calvin Klein (referred to as CK) is an American fashion brand, It was established in 1968, the founders of the same name designer Calvin Klein, who received four consecutive well-known fashion awards; its founder Calvin Klein 1942 was born in the United States New York, attending the famous New York Fashion Institute (FIT).
Calvin Klein Brand Profile
"I want the most pure, most simple and most fashionable." - This is the spirit of Calvin Klein. His design inspiration comes from for the noble pursuit of human nature and build on the common pursuit of human values: love, eternal and sharing interpretations.
CK Source: Sunlight Stainless
CK (Calvin Klein) Brand files:
Country: United States
Create Age: 1968
Calvin Klein Created by: Calvin Klein
Current Designer: Francis Kekesita (Francisco Costa)
Calvin Klein(CK) Product Series: Senior Women, Senior Men, jeans, casual wear, socks, underwear, sleepwear, swimwear, fragrances, eyewear, furnishings supplies, etc. Design style: minimalist, sexy, American-style relaxed elegance
Calvin Klein(CK) Official Website: http://www.calvinklein.com
Calvin Klein (CK) Brand Description
Calvin Klein was the first U.S. major designer brands; its related products is endless momentum is extremely alarming.
Calvin Klein has always stick to perfectionism, each have a Calvin Klein fashion look perfectly. Because it embodies the lifestyle of the full New York, Calvin Klein clothing has become a new generation of career women's favorite brand choices.Calvin Klein has "Calvin Klein Collection" (high fashion), "CK Calvin Klein" (Porter), "Calvin Klein Jeans" (cowboy) the three major brands, in addition to business casual wear, socks, underwear, sleepwear, swimwear, perfume, glasses, furnishings supplies.
Calvin Klein (CK) Brand Story
From 1968 to start building his own company to the present, Calvin Klein has been in the fashion industry vertical and horizontal Forty years later, renowned and is considered today's "American Fashion" representatives. He believes that today's "American Fashion" is a "modern, minimalist, comfortable, gorgeous, casual, yet elegant atmosphere," rise from the 70s to now, consistent style of popular taste of modern urban communities alike. Calvin Klein's work clean, meticulous tailoring, in the elegant, neutral tones of the fabrics in a simple and neat fashion show style, this is Calvin Klein's design philosophy. He said: "I also found that the essence of American style also has an international character. Like New York, he was not a typical American city, but a typical international city. London, Tokyo or Seoul, as well. To live In these cities, people will respond to my design, because their lives and needs are very similar. modern people whether they live in where, they have their commonality. "
In 1968, Calvin Klein launched the first women's coat, immediately came under the favor of the New York department stores, and under a lot of orders, so that well-known Calvin Klein open; after, Calvin Klein lines clean and shape the design of restrained, not only capture buyers and fashion media, affirmation, a comfortable dress pleasant attitude, but also lay the foundation for the future a huge fashion industry. Calvin Klein like to clean the image of perfection, so also in the clothing, the use of silk, satin, linen, cotton and wool and other natural materials, with neat tailoring, presents a noble style, until today, has never changed. Calvin Klein fashion for quite a keen sense of smell, 70 late, Calvin Klein jeans launch of original series, in order to Pretty Baby Brooke Shields as spokesperson, and in TV commercials, said: "In between me and my Calvin anything do not! "extremely provocative discourse, to immediately boost sales increase. Similarly, in 1982, published in Underwear underwear series, with a very provocative image of the ad (eg, Mark Berger China), change the global perception of underwear, jumped into the pursuit of fashion crowd. Calvin Klein perfume is also no doubt be the representatives of the 80 age Obesession, Eternity and Escape, as the Calvin Klein adds a number of topics, and in 1994 launched the first neutral cK One perfume and after the cK be, to break down gender barriers in the concept of Let the brand undertaking to climb the peak.
"Minimalist" is a Calvin Klein design of the "trademarks" is today's fad, but as "minimalist" is no longer a popular trend, he would change? This doubt, self-confident Calvin Klein once said, "I feel that my design philosophy has become more of modernism, I will continue to focus on the aesthetics of a pure 11 tend to emphasize the simple, easy and elegant spirit. I always try to show pure, sexy, elegant, and I work hard to achieve a unified style, as well as loyal to my dream. I think people will, therefore I want to show a better understanding of what it is that they will appreciate and respond positively. Calvin Klein advertising is the focus of the performance of the best ideas, playing from its inception, a strong visual impression presented by the "sexy" is a Calvin Klein has been synonymous with advertising, while Calvin Klein is also very good at shaping the characters, single-handedly helped popularize through his super - models such as Christy Turlington, Kate Moss were both soar. Calvin Klein significant preference for nude image, in terms of underwear, fashion or perfume advertising, one can often see the models are nude or semi-nude posture, wantonly provocative visual impression is very sexy but not vulgar, but also so let Calvin Klein always remain the first line in the popular .
Klein's style is one of the important products of the sexy, so in his advertising has been most vividly the characteristics of play: his nude portrait ad often used to create a perfect, artistic image; but sometimes also Klein play some edge ball, for example in their underwear ads may enable an underage female models assumed a mean dew underpants with a sex position, it has aroused considerable controversy, but also was the British Advertising Standards Agency intervention. In the concept of sexy Calvin Klein are diverse, so that his advertising in the recent past gone stick thin and decadence, replaced by a group of dynamic, youth health, has a bright smile of the young people, my passion for charm easily captured the hearts of consumers. Calvin Klein said that he wants to active in social and family health-tim, and to strike a balance in which the design of modern women's clothes. They are a group of great importance to spiritual, it seems cordial good, but not too much time consuming in the full-length mirror before the women. They want a relaxed, casual and elegant clothing, I believe this is the future of the trends. On the appearance of view, Calvin Klein women are the fresh, natural beauty, not a true charm power.
In 2003, Calvin Klein major changes in the case of a result of stake sale by the Italo Zucchelli and Francisco Costa respectively, served as design director of women's and men, Calvin Klein himself has retreated behind the scenes as a design and the soul, and has important strategic and decision-making power, but from the 2004 spring and summer terms, the two still continued to follow the spirit of Calvin Klein, so that the classic style will endure forever.
CK perfume Introductions
Name: CK one
Brand: Calvin KleinYear: 1994
notes: Citrus fruit notes moss
Previous notes: bergamot, cardamom, fresh pineapple, papaya, lemonIn the notes: jasmine, lily of the valley, rose, nutmeg, lily, irisAfter taste: musk, amber, sandalwood, cedar, oak moss
CK one was launched in 1994 by the CK's. CK one of the bottle design as Jamaica rum bottles, white transparent and frosted glass bottles, using recycled paper packaging is made of ordinary paper box. CK one is a green tea scented with perfume-free sex, just like Jamaica rum in the bottle of CK one among us, regardless of race, sex, age, share the same world. To break down gender barriers to 90-year-gender intimate sharing, from the shackles of society Noritaka and simple glass returnable packaging for the market demand, to overturn the traditional image of the perfume made of gorgeous hot.
cK be Eau came in 1996. By well-known apparel companies as Calvin Klein launched the most successful one, regardless of age, gender neutral fragrance. It reflects the modern equality, freedom and spirit of openness. Perfume bottle for a rare all-black tone, simply break with wandering in the city will be suitable for both sexes.
Calvin Klein launched in 2002, late summer Truth for Men's male fragrance, this perfume women followed the Truth natural incense, Truth for Men will be men's sexy show concrete and natural on the skin in a warm, perceptive and a man of the most classic distributed innocent side! Truth Homme's inspiration comes from the earth, the fresh wood contains a fresh fragrance of cardamom fruit, so you re-read the clean atmosphere, aquatic, green plants even more peace of mind, like exposure to the lake ... a dream.
Calvin Klein watches Introduction
CK watches emphasis on nature, bit by bit to show a charm. They have the advantages of Swiss-made mark, accompanied by ETA movement.Ck Calvin Klein watches because of their unique style, streamlined design and unbeatable price, has great appeal.Ck watches series of products have many different sizes, colors and material, reflecting the integration of the dynamic, youthful and adventurous of modern life style.They show the modern graphic design and technical quality and quantity of features, but these features are trademarks of Swiss-made to ensure.
