Rolex Brand Story
Rolex's development history and its founder Hans Wilsdorf (Hans Wilsdorf) closely linked to the name. 1881 born in Bavaria, a city of his youth on the involvement in international business. The beginning of the business of making cultured pearls, 19-year-old home Ruishilaxia Defen (La Chaux-de-Fonds), watch for a special export factories as their agent. In 1905, he founded his own business, called Wilsdorf and Davis,it is the one primarily responsible for sales of watches the company, but he also developed self-made watches. At 8 o'clock on July 2, 1908, Rolex (Rolex) officially registered trademark. The first Rolex watches because of its superior technical quality and immediate attention. A small Rolex watches in 1914, the Hong Kong Observatory to be straightening (Kew Observatory) of the A-level certificate, which is the United Kingdom has never been this well-known Hong Kong Observatory issued the highest rating ever. Its accuracy has been recognized that this is a worldwide event to watch in Europe and the United States suddenly worth double. Since then, the quality of Rolex, which represents a precise.
After World War I moved back to the first Rolex in Geneva, under the impetus of the founder of Rolex's continuous innovation, creativity, and improving itself. Its research is twofold: waterproof and automatic. In 1926, the first only waterproof, dustproof form has finally come out, and this is the famous "Oyster" (Oyster)-style tables. 1929 economic crisis hit the country, but Rolex Quemo affected. It is during this period the invention of an automatic winding mechanism to produce weapons of a later blockbuster "Perpetual" (Perpetual)-type table. This automatic table has a kind of pendulum Tuo, the watch has never been used before, it is to watch and clock industry has brought a revolution, it is the pioneer of all auto-table. In 1945, Rolex has produced a table with a date, and can use 26 languages table shows the date and week.
Andre Heiniger Rolex able to flourish in today's world renowned altar table, which Andre Heiniger (Andre J. Heiniger) inseparable from the inspiration and enthusiasm. Heinig was born in La Chaux-de-Fonds in 1921, Hans Wilsdorf first met him, he had the full trust and sincere respect.
