Tommy Hilfiger 's information
TOMMY HILFIGER warlords dominate the U.S. fashion brand, personality rather unassuming, simple but not trivial, the United States a year from Hollywood TOMMY HILFIGER's Group buy at least 400 million dollars of clothes to wear as an actor making a film, we can see the status of such an extraordinary TOMMY HILFIGER, TOMMY HILFIGER once into the European royal family, the young aristocrat's passion for the brand! Simple TOMMY brings is infinite taste and meaning!
Since 1985, the design started with men's since the Tang Tommy Hilfiger brand, type of product increased, in addition to apparel, accessories, but also including shoes, perfume, and bedroom and other supplies. It is the world's leading specialist stores and counters in department stores as many as 163. Its unique taste and life style design makes it a huge lifestyle brand in the market, the top of the crane stand position. Young, sexy and real; it is the pursuit of modern young people, highlighting the individuality, or freedom is the style of contemporary people; and many of them dress style is what the essence of the United States. So Tang Tommy Hilfiger (Tommy Hilfiger) that a highly representative to design a classic name from the helm of the U.S. apparel brand. Red, white and blue of its brand identity, stressing out the spirit of respect for freedom of fashion, clothing design have become the main colors, with a young American-style casual style.
Tommy Hilfiger-Comfortable feelings of the United States
Tommy Hilfiger prefer to casual wear and sportswear for inspiration, to be improved, adding the checkered shirt, jeans and so on, trying to create a sense of vacation and leisure. Leisure sense of the need for sunshine help solve the problem, so the sun Tommy Hilfiger's clothes rich flavor, and they never shade and lifeless, and see its duties very comfortable.Holiday not only got to have good weather, but also accompanied by a friend because as Tommy Hilfiger's print ads, therefore most of a group of people into battle, together with the United States wearing civilian clothes color, it seems like the trend of a group of people who went along vacation. Advertising in the models to wear the same style of clothes, another against the background, which is called "Total Look".
Founder Tommy Hilfiger
Tommy Hilfiger was born in 1951 in New York, a child he was to become an athlete, but short stature, made him unable to do so. After graduating from high school, Tommy did not enter university. 18 years old, in 1969, he was only 150 yuan for the cost of U.S. dollars, opened his first boutique, called "People's Place". Shop early, shop only 20 pair of jeans only. But only six years later, "People's Place" has been expanded to seven branches of the. During the years to come, Tommy in the name of Jacob Alan designing clothes and selling in their store house. The success of this young talented people faster, but also fell and fast. In 1976, Tommy bankruptcy. Fortunately, the throw did not smashes his fighting spirit. Tommy then to Jordache as a fashion design work, and accumulated considerable experience, he was once again in 1978, set up their own company and in 1984 published the first named after their own fashion series.
Tommy Hilfiger have not formed the first of its unique style, until 1985, Tommy Hilfiger was introduced really belongs to its own fashion brand. The name of the brand in his own name, TOMMY HILFIGER brand advocates natural, concise fashion, while the design philosophy permeates the dynamic youthful vitality, and the United States is very harmonious style features by the younger generation of Americans love to meet the The propaganda campaign to spend three million U.S. dollars, so Tommy's fashion is widely recognized, and quickly occupied the U.S. fashion market. Linear increase in performance, making TOMMY HILFIGER soon with Perry Ellis, Calvin Klein, Ralph Lauren and other big-name rivals. As the United States rich TOMMY HILFIGER brand features, as well as brand identity, and the American flag is very similar, making the brand in the U.S. public, and establish a good image. Become fashionable to trace a family's new favorite. Career to a peak. Throughout the late eighties, Tommy Hilfiger brand development that smooth sailing. In 1992, companies are more in the U.S.. Tommy used to fund raising to expand the business to open hundreds of stores.
In the nineties, Tommy Hilfiger and Ralph Lauren is considered with the general style of the brand: the same in order to target white middle-class customers, use the same style of middle-class leisure brand. However, since the nineties, many rapper (rapper), such as Snoop Doggy Dog, and so became popular not wearing Chen Shen (Over-sized) of Tommy Hilfiger underwear. This is unexpectedly opened up for Tommy Hilfiger young people and the black market, so that a sharp increase in sales of Tommy Hilfiger. So, Tommy gradually more wide-body design, lightweight clothing in order to meet the new ones way of street fashion desire.
In 1995, Tommy Hilfiger's fashion talent finally accepted by many, received the highest honor the U.S. fashion industry to become "Council of Fashion Designers of America" Best Men's fashion designer of the year. There is honor, rank, naturally want to follow up the victory, continue to expand the brand. Therefore, Tommy Hilfiger addition of Tommy Jeans, Tommy Sport, etc. Vice-line, for more of different age classes of customers can enjoy the fun of wearing a Tommy Hilfiger. 2003 Summer Tommy to the theme of leisure, showing one group of both solid and easy to wear casual holiday mood, giving a leisurely away from the city itself. Introduction to the summer season of men's beach resort style inspiration. Simply decorated, the T-shirt, a popular season, or a wide V-Neck T shirt version of pumping Shengka their pants, with a Hawaiian style print shirt, Tommy has demonstrated a rare fresh style. His accessories, launched from the colorful costumes, and his beach sandals, but also its noble Tommy texture.
Now, TOMMY HILFIGER's products have not only limited to sports apparel, it also opened up the socks, belts, ties, dress shirts, business suits, watches, glasses and shoes and other multi-polar products in the market, we have achieved the good results. In the past two years, TOMMY HILFIGER also launched Tommy Girl and Tommy Boy perfume series, the highly fashionable owners of all ages.
So far, Tommy Hilfiger not only popular in the United States, but also won worldwide acclaim for sale worldwide.
http://europe.tommy.com/ ( Tommy Hilfiger Official Website )
