Chloe Brand Information
Chloe Brand Description: CHLOE was born in the 20th century, 50's, set up by Gaby Aghion. That was the daily life of the clothing brand to the aristocratic tradition of the Paris haute couture, when the challenges, CHLOE brand created a simple and beautiful, wearable strong concept of modern clothing. CHLOE brand is the chameleon of Paris Fashion industry, even though it's quite frequent use of national teacher, but the framework of the brand's style did not change with the change because the designers have maintained the French style, color features and elegant mood. Recruited into their designer's personality, coupled with CHLOE production and management systems to ensure that the CHLOE brand style to maintain sync with the trend of the times.
Chloé creation ago, when only the manufacture of high-end fashion house tailor-made suit. Although these tailor-made suits only a handful of people can afford a lot of people are often looking for a local seamstress create a copy of this poor quality.
Chloé founder Gary Aghion abandoned the rigid formality of 50s pop style with fine fabric to make the first out of soft, feminine styles Jinxian America's "high-grade clothing" (luxury prêt-à-porter). Today, we are familiar with the garment market from this for us. Other women have followed the installation of Surveyors dress (the first fashion house for Givenchy, 1956 launch of clothing series of 'Givenchy University'). Today, the public accounts for the designer clothing series of significant proportion. " In 1956, in their favorite artists gathered in the Café de Flore on the first one Chloé Design Series. This series designed by Gaby Aghion, the first assistant in the Lelong manufacturing.
CHLOE image of the 60s was followed by "youth crisis" fashion, designer Jeanne • Multi (Jeanne Do) introduced a profile of you ever thought possible lines sag dress, next to a metallic luster decorations geometric blocks of films, this looks like a modern suit of armor black dress skirt very trendy at the time. The late 60s, Karl Lagerfeld • helm CHLOE. He was to retain the beautiful shape, simple decorative features, based on the absorbing diverse design concepts prevalent at the time, such as drawing on the enthusiasm of the Roma national launch of distinctive clothing bearing the characteristics of bright pattern roller striped polo shirt; in ordinary jackets and shawls on the use of bright ring affixed Paint, etc.. In 1988, had suffered greatly under the impact of 70s Rock Music Sitbon (Martin Sitbon) as CHLOE designer, he will CHLOE60 era style re-interpretation of works of each season are derived from contemporary pop culture, and reflects the modern woman self-esteem and self-confident personality characteristics; In addition, CHLOE cards decorated with sumptuous fabrics and elegant profile as well as the exaggerated shape and other traditional design features have also been re-retrieve.
• Karl Lagerfeld in 1992 to return to CHLOE, it is easy to wear off the non-structuralist design to make CHLOE back to their 70's simple, comfortable style, from the "Flower of Youth" long beaded chain, fine silk flowers, hair ornaments, filled with romantic and nostalgic flavor. In 1997, Stella McCartney (Stella McCartney) for Chloé to bring reforms into the feminine, romantic and arrogant elements. In 2001, Phoebe Filo (Phoebe Philo) continues the fine tradition of luxury brands, and integrated into the design of her unique personal style and sexy touch. Kirsten Dunst, Nathalie Portman, Lou Doillon's also become one of the customers. In 2002, Chloé bags introduced, small leather goods and footwear series. Paddington bags have become the first representative of a series.
In 2006, Paulo Melim Andersson has brought a refreshing and very modern series. In 2008, light fragrance released in Chloé close co-operation projects with the brand to become creative director Hannah MacGibbon, her first series, "Spring-Summer 2009 Runway Series" launched in March.
3, Chloe design style:
French romantic relaxed, casual elegant, floral veil and gently flow line of clothes has become a Keluo eye (Chloe) a symbol of women's styles in mid-September, Xi'an Chang'an International Plaza, located just over one and a half years to opt out of Chloe. This is a short-term withdrawal within 2 months of the second store. 7 months later, the discount sales, the world's second-largest luxury goods group Richemont Group, Switzerland's flagship brand from the world's Beijing Sunbeam these big luxury, the first time to enter the Chinese market a few years it is appropriate to rely on agents. Before 2004, laws and regulations restrict the number of China's market, the market uncertainty, the majority of the risk onto the brand of choice. The larger the initial number of private foreign companies have become a significant progress in luxury to enter the Chinese market. Is a luxury brand, price is very small, almost zero, and these agents are more familiar with China market, some have a ready-made sales channels.
