Jil sander
Jil Sander clothing lines in the shoulder with a perfect, many designers are seeking simple, but cut way are wrong. Ms. Jil Sander Women's Wear Daily has been awarded "Queen of Clean" title, she was their own aesthetic and simplicity thrift known lines. Sander was born in 1943 in Germany Wesselburen, grew up in Hamburg, and received a degree in textile engineer. She was able to make a clear-deserved reputation for design is simple for the German post-war doctrine of the response. "When I was little, I observed the women around them and that they should be graceful, elegant and poised and more power and privilege" Sander has said in an interview.
Sander came after the Los Angeles for the McCalls magazine and the German fashion magazine Constanze and Petra for a press and began to set foot in the fashion industry. She began designing in 1968, freedom. Then opened his first fashion store. In 1973 she released his first fashion show, but the response flat. When she shows in Paris, when almost no received little attention. Jil Sander was disappointed but did not give up my confidence, Sander returned to Hamburg from Paris. In this way continued up to 80 years, until a series of designers from Japan, three ice-breaking move to break the traditional fashion, this time Sander has found its own place.
American designer Lawrence Steele once commented Jil Sander, "her clothes are the best, and a Jil Sander apparel allows you to put on ten years, and then leave it to your daughter." Jil Sander curling in his trousers, as light as a feather jacket, as well as known for lightweight jackets. She rejected all superfluous detail, zippers and buttons have been completely abandoned. She used on behalf of the folds of cloth wrapped body, at the appropriate place to do a clamp, using diagonal cut to highlight the line. Using mostly neutral colors, fabrics modern, but not exaggerated.
Francisco Costa with designers such as Helmut Lang, or different from one on which recognize their clothes to, Jil Sander unique design is chic, and unique in the world. Even Web sites are minimalist Jil Sander enough to be only a picture. Has always been to focus on well-known artistic fashion Prada, is still unable to retain Jil Sander, who angrily left twice; in particular, by the end of 2004 Jil Sander left the direct result of the second brand Jil Sander Spring-Summer 2006 men's and women only in the total installed the absence of designers from the design team to complete;, but the team is to create the brand essence of traditional design for inspiration, but to make this season women's and men showing the core of Jil Sander light and harmonious human temperament and characteristics.
Has experienced five years of accusations, Jil Sander ushered in a new head? When he was 37 year-old Belgian designer Raf Simon. With its creation of the "fourth sex (not yet obtained citizenship of young people)" image of the established industry leader in the men's status Raf Simon on July 1, 2005 took office, and fulfill the mission, its autumn and winter 2008/09 series was the latest ELLE Best Collection Award, which is the brand's most commendable achievements in recent years has. However, this result is not only nothing to do with the spectator Jil Sander, but also with the PRADA irrelevant. Simon took charge in the period, the owner of the brand once again changed.
In February 2006, on the Raf Simon in Milan for the first time released a Jil Sander campaign and the popular Women, after three days, a group of capitalists smelled value. CCP, this time in London has set up a three-year private equity firms announced that it bought from the PRADA hands Jil Sander. Jil Sander has thus concluded the year with PRADA7 love and hate. PRADA leave when, Jil Sander heavily in debt. PRADA even had to sell Jil Sander to lay a hint, such as Jil Sander and even the headquarters of all the operations have been moved from Hamburg to Milan in order to save expenses; for brand building is more profitable than the high-level clothing accessories production lines. To sell it after the PRADA Group, and finally can be more focus on its star brands and further develop their young PRADA, Vice-line Miu Miu.
CCP capitalists seem to be well versed in "layman leadership" of the Road, or at least more than PRADA management to be much more effective. They said they would attach importance to the designer's value in the company to Simon and other senior executives on an equal footing. CCP, Managing Director of Steven Petrow said at the time: "In the mid-1990s, this brand has done surprisingly well, and now have the momentum back, this means that we have enough good foundation, but also enough room for progress." Been since the CCP took over, it has moved from a loss in 2005 to 12.9 million euros turn over 6.1 million euros profit in 2007. At the same time, companies in the U.S., European, and Japanese businesses have also been strengthened. But the capitalists, after all, the capitalists, in the face three times the purchase price and repayment of 45 million euros of debt temptation, CCP is still a matter of course to sell Jil Sander to. Onward acquired the brand.
The only established in March 2007 the Japanese apparel group for the European fashion market, no longer faces the. This design, manufacturing and retail clothing company whose main business is owns the famous Italian manufacturer Gibo, the next Jil Sander will have to fall Gibo management. Onward recently in the European luxury market, frequently shot, bought for Marc Jacobs, Chloe, and Viktor & Rolf shoes of Iris companies as well as worldwide sales of more than 60 points of British luxury brand retailer, Joseph. Onward buy Jil Sander hope to further strengthen its operations in overseas markets. Jil Sander in the United States, Europe and Asia also have operated. This fiscal year, the Jil Sander counting, Onward's European operations is expected to reach 470 million euros of total sales.
Designer Jil Sander in the field of talent and fate of almost tempting to think of the IT industry in Steven Jobs, fashion design industry talent, no shortage of business success, but eventually left to start their own companies. Jil Sander the outset of this brand different, it is not like Karl Lagerfeld or Jean-Paul Gaultier will follow the latest popular music, or adjust the streetscape design direction, Jil Sander season appeared next season, has never been trendy, there is no over - the design, but Seiko secret agents. At the same time different from Giorgio Armani, Calvin Klein to fight the global competition, the women dressed in elegant, Jil Sander's customers are the absolute elite, for the low-key and quality of interest is their label. She has never dressed as a female dolls, this is the gang of women willing to spend 2000 U.S. dollars to buy a Sander cashmere pullover the real reason. "The best fashion designers to the customer's inner life? Their hopes and ambitions? Expressed through clothing." Donna Karan brands, designer assistant Josh Patner gave this Jil Sander.
1980 Japanese designers such as Issey Miyake, Yohji Yamamoto, Rei Kawakubo's popularity led to a new line of clothing that people's concern, Jil Sander has always been emphasis on basic lines of the design is rapidly gaining acceptance, for the three-color black and white ash wide range of applications and for the the extreme pursuit of fabric cut into her label. In 1988, she became the first fashion show held in Milan, a German designer, with Armani and Versace par. Jil Sander shirt can be worn more than a decade, and then can then pass it on to his daughter the story, has become fashionable circles of legendary shows his style of the classics, and the reliable working. It is exactly because of this, the brand was established 30 years has remained stable profitability. PRADA, if not by the acquisition, Jil Sander What happens? At that time, company's operations mature, and you can embark on the expansion path. Jil Sander was a total of 30 direct sales stores and 126 authorized dealers shop, their clothing line appears in the global chain of 12 department stores centers and hundreds of independent boutique shops. Most company's revenue comes from their clothes? This is precisely the most difficult to make money other brand product line. Jil Sander has been like a mature business person, and this time PRADA bought it. On that occasion it is led into Jil Sander's departure, and led the company's business into a difficult situation.
August 31, 1999, Italian fashion PRADA Group announced the purchase of Jil Sander 75% of the shares, Sander I still the company's leadership, PRADA chief executive Patrizio Bertelli became the director of Jil Sander's supervision. Say that mergers and acquisitions should be complementary like marriage, but this marriage but are like the soul of a similar encounter: two brands represent a rational and post-modern taste, Sander and Bertelli are usually conducted in both secular wisdom and away from the well-known. The acquisition helps PRADA shop in Germany, based on cost savings, but also so that the value of Jil Sander preferred stock within one month, an increase of 9%. But did not last long, January 24, 2000, Sander announced his resignation as president and chief designer positions. For the tight-lipped about the reasons for both sides. Although the specific differences is not known, but the PRADA hope to expand the brand's accessories business, which may need to sacrifice part of the high-level clothing line; Sander is one of the few to 90% of the businesses on the garment? Rather than shoes, packages and other accessories on the designers of the luxury brands. At the same time, Sander extensive use of expensive fabrics and garments seemingly tailored approach allows a very simple sweaters are priced at 800-900 U.S. dollars, PRADA is likely Sander therefore requested to adjust the price structure.
Sander left, in September 1999 to reach 352 U.S. dollars per share, the company's shares fell to 226 U.S. dollars. After the operation is faltering, and even a loss. 2001 brand red light; in 2002 to open stores in London and New York, the company Gengrang worse, when losses have reached 30.4 million U.S. dollars. This story tells us that a brand's financial backers behind the designer, if little read link between its loyal customers more closely, it will bring about what kind of havoc. Moreover, this is such a designer Jil Sander and the women wear Jil Sander.
Sander returned to the care of the German flora, his successor, who played for GUCCI Group, Milan Vukmirovic. Sander's Jil Sander without somehow neither fish nor fowl, for her loyal fans is that it has become too stiff, while yet stylish enough to attract new customers. Vukmirovic melee in general the spring of 2003 shortly after the series of launch had loosened her tongue and said, "no company in an important fashion designer" and Bertelli will quickly find Sander truce negotiations. "If you have a puppy, but you are not at home accompanied it, then it's just your housekeeper's dog." Sander said. As a result, in May 2003 she returned to their established brand, signed a six-year contract with the PRADA. However, in 2003 for the entire fashion industry is not a good year, Bertelli commented: "The Americans worry that terrorists no longer travel, the Japanese are also because of fear of SARS to stay at home all day." And other competitors, like, PRADA count for tourists and business people to buy luxury items when traveling. Moreover, minimalism has been there had been no thunder.
However, Sander, after all, is the second most after Coco Chanel know their strengths and weaknesses of the designer customers, her skirt with the zipper on the location of the perfect woman to help those who pass out of the elite the best self, they sing for the return of Sander Kazakhstan Lu Ya-li, while Bertelli wanted Sander's return will lead the brand in 2005 to profitability. However, the designer's behavior than their design is often a surprise. Just 18 months later, November 16, 2004, Sander left again. PRADA a brief statement the company announced this "amicable divorce." PRADA spokesman Jason Jacobs said: "They are the financial plan in the future there is a split, rather than design."
