MARTELL Information
Martell is the world's three most famous brandy brands (the other two are Hennessy and Remy Martin), is the world's oldest and most famous brandy. It is named after its founder. Martell by one from the (Island of Jersey) of young people "Jean Martell" was founded in 1715 and now has gone through eight on behalf of the legend. Today, the "Martell" has become a luxury good wine, well-known around the world has. However, as the place of origin but Block Island, the output is very small, in short supply, prices naturally inflated. In Martell's global market, China ranked third in sales, the United Kingdom, the United States separated the first and second, and in this among China's potential is greatest. Martell is the oldest major cognac distilleries. Let • Martell (JeanMartell) in 1715 left his house Channel island of Jersey (Jersey), came to settle in cognac. Martell was born in 1694 in 8 children, ranked second, his father was a navigator and businessman. Martell to the neighboring island of Guernsey (Guernsey) businessman, after working for seven years, he determined to go to the cognac to open a new world, because he knew cognac with development potential.
Martell is the first cargo run to Jersey and Guernsey, which is the traditional trade channels and the UK. And then opened up to Rotterdam, Hamburg, Hong Kong Han Seat and white Bava trade. To 1721, he exported 53,000 gallons of cognac, seven years later bought the land in the Cognac and construction, is still the company's industry. With passion and energy, so that • Martell planned participation in the local market, contact the owner of the vineyard, often see him (Tonnay-Charente) to personally conduct the barrels into the wine. He also often go to outside Cognac Orleans, cords and ink (Saumur) to meet with customers and agents. 1726, Martell cognac merchant, and a young lady of successive arguments, but unfortunately soon divorced. Still later, and another married the daughter of a big-Charentes. He died in 1753, leaving a flourishing reputable company, by his wife and two sons, the main reason.
As business development, and in 1784 Martell shipments to North America for the first time. Other milestones include the first export of bottled in 1797, 1803 for the first time as far away as Russia, in 1819 when Theodor • Martell (TheodoreMartell) from London wrote to his brother, ordering 15 per barrel for the first time used Extra label. The first shipped to London, VSOP (also his first to use this label) is 1831. Martell began exporting in 1851 in Australia, in 1861 exports to China, in 1868 exported to Japan. 1880 Cognac vineyards of the large-scale attack by the Portuguese aphid, and his business was a frustrating experience, 80% of the grapes had withered. After years of efforts to better find the root grafting European vines to the United States planting trees and then lift the plight of the method. Export only old business.
Famous Martell label CordonBleu (Blue Ribbon) was founded in 1912. November 11, 1918 signing of the Armistice ceremony, Martell help eup been selected. In 1975 the company listed in 1988 for the Canadian beverage company's giant sig blue (Seagram) acquisition. Then there are new varieties: 1990 Napoleon SpecialReserve (special strong wine), a year later GobeletRoyal (Magic Cup) and 1992's L'Or (gold), while the latter has a prominent low 24K gold glass bottle loading . Launched in 1994 Noblige (expansive), a year after launch of Creation (new initiatives), which was established to commemorate the 280 anniversary of the species. At present the family still held the company's main operation, eighth Patrick • Martell (PatrickMartell) president.
Today, Martell has 700 hectares of vineyards, of which 227.3 hectares in the Ka with (Gallienne) territory, which is located in Borderie in 1954 bought the estate, but it can only meet the demand for Martell grape-year 3% . 2300 it contracted vineyard owners, many of them and companies have been working together for more than five generations had. Only four zones from scratch, buying possession of brewing, not including China and Pui Hua Gong Bombay area. 98% Ugni Blanc grapes, and only a small amount of available Lunbo and Buddhism orb blanche. Martell distillery in the Ka in connection with allegedly the district's largest and most advanced. It distilled 53,000 gallons per day of wine, providing the company itself needs of 30%. There are 13 separate distillation plant designed to Martell, the supply 47% of annual production, the remainder by the local wineries in the area to buy.
It does not use pre-heating process, but also Cleaner distillation, in his 24 distillation pot and 140 Martell carried out under the control of the distillation pot distillation. In the second distillation, the Martell went up to 68 degrees apart from the wine, rather than someone else's 60 degrees. This ensures that the wine very fresh (not sweet). New wine in the saturation hidden stuffed, the need to reduce degrees, they will join the cognacs and distilled water mixture. It uses the fine lines of the Tauran race oak, more than Limousin oak, less evaporation, possession of brewing can be longer. Martell has its own cooperage factory, wood was used by the 3-year holds 90 gallons capacity barrel system. Add wood infusion to improve lignin (aromatic) and tannin (color). Limousin oak wood for the repair of the main stay for the old barrel, because of this board is rich in tannins, so it can restore those old barrels youth.
Martell sold 21.6 million bottles of years, and is in possession of the region's largest wine families, their storage capacity is equivalent to l 100 million bottles. And the other ones is that it significantly different Borderie extensive use of the product - the output of this area for more than 60% reserved for Martell. This district in Cognac and the Charente River north of city, is the smallest of the six areas. Its multi-lime trees and less land, to the brandy more sweet taste and flavor, rich and fragrant with violets. Martell 98% of the products sold in 140 countries, it is the world's total global sales volume accounted for 17.5%. Martell claims in the UK, Italy, Mexico, China, Hong Kong, Malaysia and Singapore ranks the sales of both the local top.
Martell latest reward is an international wine awards to organizations, it is a "new initiative (Creation)" to "Best Cognac" in the title. Based on its ambitious expansion plans, Martell will Bessant Lu (Chanteloup) New wine market, the capacity of 40,000 barrels. Martell grape diseases in the study has been in the forefront, exploring the use of genetic engineering training can be implanted Ugni Blanc disease resistance genes. Martell busy reception center receives about 40,000 visitors each year, particularly in the Qi Bayue of the most productive.
Martell Series Martell gold
MARTELL VSOP Médaillon Elegant taste, smell fragrant, suitable for the pulse and ice tea or mixed drink. Gold Martell Cognac France's four major wine-producing areas of the crystallization of the deployment was born in 1840, King Louis XIV exclusive image, overflowing royal style. Martell mellow gold color and plump, ripe flavor aromatic, full of strength and texture, among the high-quality full-bodied cognac series. Taste elegant, mellow, suitable for ice and prepared cocktails.
Baume & Mercier MARTELL NOBLIGE
Martell Taste mature, with a mixture of mineral water or ice tea to drink better. The selection of vintage cognac, and create Qingchun smooth mature taste, Liuxiang durable; extraordinary refined facets streamlined bottle design, fit and the health and quality of the charm of a noble person.
Blue Ribbon MARTELL
Cordon Bleu Martell Specifically for the discerning connoisseur of the Blue Ribbon set Martell, suitable for direct add ice and enjoy. Has been the world's many regarded as a classic cognac connoisseurs, 1912 by Edward • Martell carefully modulated created Martell, by virtue of its unique taste, appearance and positioning, has become a legend in Cognac. Blue Ribbon Martell cognac down-mellow, rich tone, is the world's most popular wine, wine, one of the senior cognac.
Martell XO
300-year history, silky smooth taste, with elegant flowers, suitable for dilution with Evian mineral water for drinking, ice cubes directly to Canada to drink even more full-bodied taste. Accumulation of 8 on behalf of the precious wine experience, a good selection of grapes, is carefully transferred brew made of Martell XO has become a family Martell crystallization of the art 280 years of brewing, XO in the Acura.
Martell Cognac XO is the perfect art of innovation efforts in the exquisite balance of elegant. Arch art bottle, shape a symbol of inspiration.
Silver statue Martell Cognac MARTELL Extra The best cognac modulation, for a net drink, taste complex, pure and smooth, successful people to enjoy high quality goods. In 1819 by Theodore. Martell to his brother, Fred Rick Warren. Martell was first mentioned in the letter. Carefully by the best cognac mixed with the perfect interpretation of the noble, elegant meaning.
Jin Wang Martell Cognac Martell L'OR The representative of the best cognac, for a net to drink, with the above and other cigars. Martell family, the most glory of a brilliant brew alcohol is one of the best from the Martell Water for Life, craft formed, each with more than half a century of history, be called flooding back precious. Jin Wang Martell of brewing, Aging process is particularly complex is its crystal bottle, from bottle to bottle the top choice of 24k gold, is reflected in a wine, as a general after a much-steeled barefoot gold. Is a rare strong cognac for a great occasion of extraordinary significance for drinking.
Jin Wang Martell only for a limited sale, the world's taste to be only a few to drink at home these treasures, priced at 1-2 million a year. In 1994, Martell marketing company in Shanghai as the best cognac Martell and the Kim King held a royal feast.
