Friday, January 8, 2010

Michael Kors

Michael Kors-Michael Kors Brand Information

Name: Michael Kors

Country: United States

Date of birth: 1959

Gender: Male

Brand: Michael Kors

Michael Kors information:

Michael Kors is a minimalist, he designed the style of simple clear, like the use of advanced fabrics sewn clothing, cashmere knitwear style that he is entirely familiar. He also specializes in designing luxury sportswear, was a visionary not detached from reality, love in Paris, New York, he virtue of sui generis design, won the world's attention.

In 1959, Michael Kors was born in Long Island, taking the name Karl Anderson JR. When he was five because his mother remarried and his name to Michael Kors. At this time he has with his cute little face, for some companies to start advertising, and his mother, so looking forward to her son to have a bright future performance. But the son was shopping with his mother often found in the course of their love of clothing. 10 years old, he will be in the basement of the store "Iron Butterfly" began selling home-made wax printing T-shirts and leather vests. In 1978, he began to FIT (Fashion Institute of Technology, New York) work. After leaving there, he was Lothar's office to seek to a designer and sales work, where he began to hone their communication skills with the upper class characters, such as singers Diana Ross and Barbra Streisand. In this he also learned what garment is a woman most wants. In 1981, Bergdorf Goodman learned that there is such a young and talented people, it made an order, that is, "Michael Kors" brand start.

Michael Kors in the 80 years maintained a low profile, despite the strong support of a group of loyal customers, but he did not jump into the kind of Donna and Calvin Klein on the throne. In the early 90s, he suddenly popular, and his small business has become a big business. But his Italian designer in 1993, quit when he was forced to bankruptcy. The Grunge (leisure) wind blowing brought his brand of sweet rain, but also radiate out energy. Always practical, luxurious "Michael Kors" will be the best 70 years of leisure clothing and star power to integrate humorous manner, reaching a new height of hippie (his family names are brazen, such as: "Palm Bitch" and " 10021 "- Madison Square postcode). He also attracted the attention of the French luxury goods group. LVMH's the Michael Kors received, let him do that which is best known, but the old fur garments, as well as Celine. However, Michael Kors and Celine is actually very proportionate, in the two quarters, the design room for the Americans, convinced by the design, but also with a five-year contract he signed. LVMH also bought the Michael Kors one-third stake in the business. In 2000, the company opened its Madison Square flagship store. Perfume "Michael" also released. Also that year, he won the CFDA award ladies.

Michael's own brand is reflected in the casual American style. Then he Celine and the relationship between their own brands is how to treat it? "They will be very different. I am a typical American style, but Celine noble and beautiful, more international, such as it is commonly used in silk, chiffon, leather, these expensive gorgeous fabrics. By combining our personality, with the luxury of romantic. I did Celine newly installed, the mapping of the reality of women's lives can be very childish can also be more mature. " Today, Michael Kors is always non-stop between New York and Paris, Celine headquarters. His famous saying is: "For the high-level apparel brands to the system that can wear street clothes, is not evil."

Michael Kors 09 in early spring vacation series

Michael Kors 09 in early spring series of three colors in blue, red, black and mainly used a lot of silk fabrics, with stunning colors and a soft glossy hit with consumers. Michael Kors's fashion with a strong sense of a modern city, emphasizing real-wear apparel sex and the perfect combination of fashion degree. The difference is that ordinary clothing, exclusive series would be more focused on highlighting the comfortable feeling of casual clothing in a more daring use of color, free, loose smock dress and self-cultivation and recent with tuba with a strong ethnic-style jewelry, allows you to enjoy the elegant clothing to bring you comfort

BURBERRY INFORMATION

BURBERRY INFORMATION

Burberry is one of the most well-known brand to represent the United Kingdom, founded in 1856, is the British royal family Royal supplies. BURBERRY in 1879, developed a waterproof anti-wrinkle, breathable durable fabric: gabardine, and thus gaining recognition. In 1901, BURBERRY designed the first coat, at the first World War, its coat is designated as the senior British army uniforms.

About Burberry

BURBERRY trench coat has become synonymous with another. Today, BURBERRY by continuously upgrading its design and innovative plan to improve the dream of decorative appeal of its classic sensibility with the perfect combination of today's times, in the fashion to inject quality into an eternal brand!

Burberry Features

1890 Burberry jacket has been designed for wet and dry enduring trend. Post-war Cikuan become dry and wet jackets hobby-horse of many celebrity stars, including Audrey Hepburn and "Casablanca" actor Humphrey Bogart and actress Ingrid Bergman. In addition to Cleveland in 1901 created a well-known trademarks as Burberry logo. Secondly, of course, must mention the 1924 creation of the Burberry Check "Nova" - on behalf of Burberry's plaid. The first time this plaid coat for wet and dry inside, while registered as a trademark in 1967 after the more widely used in other products, such as umbrellas and luggage on. Burberry has always been well received by the royal family love, but also, respectively, in 1955 and in 1989 became the Royal Queen brand. In 1997, as the management changes, the current CEO Rose Marie Bravo to join, Burberry produced a change in direction, from the royal family and has always been mainly famous people who dress older, and As for the guests at various levels to further expand the guest network. In 2001, Burberry creative director Christopher Bailey at the Under the leadership of senior women's and men launched the Prorsum series, not only the classic pattern of wet and dry coats and Check into a new end element, is also a brand new image for the fashion, the image of an old washing in the past . In addition, when it was Burberry Check to add a new color - black, red lattice, and recruited supermodel Kate Moss and Stella Tennant wore Burberry Check bikini photo-shoot, but also so that once at the low ebb of the Burberry brand revival, so that sales has doubled, and became the highest in the past hundred years in sales. While in 2003, Burberry was launched by founder Thomas Burberry named a new series, to provide more timely and paragraph younger lightweight clothing, further pushing the brand to younger tastes owners. BLACK LABEL most expensive.

Burberry deeply loved by Asians, while the Japanese have made more of the rush. Burberry view of the Japanese market appeal, and hot, particularly in franchise mode of cooperation so that Japan produced by the local design and bright in color than the younger and cheaper Burberry blue label. Its products also only sold in Japan as the only region, even as the headquarters of the United Kingdom has not could be located in these two series of brands of retail services. Burberry London is different from the steady, thick, Burberry Blue Label gives the impression that brisk and simple, so a lot of girls have love in the Blue Label products.

In July 2006, known as the best CEO ever Rose Marie Bravo of Burberry CEO will be leaving the post, let me see the possibility to maintain the current results Burberry.

Burberry historical development of

(1) Founder: Thomas Burberry

(2) of registration: United Kingdom (1924) Top British Brands

(3) Burberry Designer: The former design director Roberto Menichetti The current brand design director Christopher Bailey Current brand CEO-Rose Marie Bravo

(4) Burberry Brand Features: On behalf of the distinguished warriors, a symbol of protection shield Equestrian warriors with shields mark Classic Trench Coat In beige, red, black and white composition of the classic Check mark .

(4) Burberry Brand story: Are in the UK on the streets, even if the cold wind blowing down the rain, but the British do not love umbrella, preferring to wear a windbreaker. This is not a British eccentricity, but a shelter from the rain coat the benefits provided, but bring windbreaker, many people first think of the British brand Burberry. When World War I, Burberry has been designated as the image of senior British military uniforms

1856, Thomas Burberry, founder of Hampshire in Basingstoke in the UK, see the opening of a tailor's shop, In 1879, he developed a strong organization, waterproof breathable twill fabric-Gabardine (rolling do d), due to the characteristics of durability through dictates, the United Kingdom will soon be widely used by pilots and the military. The late '90s, blowing the brand new fashion trend, Burberry began to pursue a breakthrough in the larger environment.

The current CEO of the brand in 1997, Ms. Rose Marie Bravo joined Burberry, and has hired Roberto Menichetti as a design director Christopher Bailey and photographer Mario Testino and supermodel Stella Tennant and Kate Moss a combination of classical elements into them, so that the traditional Britain's noble personality and lifestyle extension of the new impetus to re-Kingdoms Burberry philosophy.

People familiar with Burberry saw "Burberry Plaid" like to see their favorite brands. This full-bodied Scottish-style with a plaid registered as trademarks in 1924, and soon, red, camel color, black and white grid to become synonymous with Burberry products. Now, blue is also joined and enriched the connotation of Burberry plaid. In both nostalgia and innovation today, Burberry style of a successful penetration into the lattice from clothing, accessories to the various areas of home products, experience and reputation did not decline over the past century. Burberry is a very easily lead to one brand of romantic reverie, people like it because, not only because of its 100 years of classical history, iconic plaid, as well as Rose Marie Bravo said the "magnificent fashion luxury haute couture return, young Burberry recovered from the generation of the traditional model of a real "... ...

Tommy Hilfiger Informations

Tommy Hilfiger 's information

TOMMY HILFIGER warlords dominate the U.S. fashion brand, personality rather unassuming, simple but not trivial, the United States a year from Hollywood TOMMY HILFIGER's Group buy at least 400 million dollars of clothes to wear as an actor making a film, we can see the status of such an extraordinary TOMMY HILFIGER, TOMMY HILFIGER once into the European royal family, the young aristocrat's passion for the brand! Simple TOMMY brings is infinite taste and meaning!

Since 1985, the design started with men's since the Tang Tommy Hilfiger brand, type of product increased, in addition to apparel, accessories, but also including shoes, perfume, and bedroom and other supplies. It is the world's leading specialist stores and counters in department stores as many as 163. Its unique taste and life style design makes it a huge lifestyle brand in the market, the top of the crane stand position. Young, sexy and real; it is the pursuit of modern young people, highlighting the individuality, or freedom is the style of contemporary people; and many of them dress style is what the essence of the United States. So Tang Tommy Hilfiger (Tommy Hilfiger) that a highly representative to design a classic name from the helm of the U.S. apparel brand. Red, white and blue of its brand identity, stressing out the spirit of respect for freedom of fashion, clothing design have become the main colors, with a young American-style casual style.

Tommy Hilfiger-Comfortable feelings of the United States

Tommy Hilfiger prefer to casual wear and sportswear for inspiration, to be improved, adding the checkered shirt, jeans and so on, trying to create a sense of vacation and leisure. Leisure sense of the need for sunshine help solve the problem, so the sun Tommy Hilfiger's clothes rich flavor, and they never shade and lifeless, and see its duties very comfortable.Holiday not only got to have good weather, but also accompanied by a friend because as Tommy Hilfiger's print ads, therefore most of a group of people into battle, together with the United States wearing civilian clothes color, it seems like the trend of a group of people who went along vacation. Advertising in the models to wear the same style of clothes, another against the background, which is called "Total Look".

Founder Tommy Hilfiger

Tommy Hilfiger was born in 1951 in New York, a child he was to become an athlete, but short stature, made him unable to do so. After graduating from high school, Tommy did not enter university. 18 years old, in 1969, he was only 150 yuan for the cost of U.S. dollars, opened his first boutique, called "People's Place". Shop early, shop only 20 pair of jeans only. But only six years later, "People's Place" has been expanded to seven branches of the. During the years to come, Tommy in the name of Jacob Alan designing clothes and selling in their store house. The success of this young talented people faster, but also fell and fast. In 1976, Tommy bankruptcy. Fortunately, the throw did not smashes his fighting spirit. Tommy then to Jordache as a fashion design work, and accumulated considerable experience, he was once again in 1978, set up their own company and in 1984 published the first named after their own fashion series.

Tommy Hilfiger have not formed the first of its unique style, until 1985, Tommy Hilfiger was introduced really belongs to its own fashion brand. The name of the brand in his own name, TOMMY HILFIGER brand advocates natural, concise fashion, while the design philosophy permeates the dynamic youthful vitality, and the United States is very harmonious style features by the younger generation of Americans love to meet the The propaganda campaign to spend three million U.S. dollars, so Tommy's fashion is widely recognized, and quickly occupied the U.S. fashion market. Linear increase in performance, making TOMMY HILFIGER soon with Perry Ellis, Calvin Klein, Ralph Lauren and other big-name rivals. As the United States rich TOMMY HILFIGER brand features, as well as brand identity, and the American flag is very similar, making the brand in the U.S. public, and establish a good image. Become fashionable to trace a family's new favorite. Career to a peak. Throughout the late eighties, Tommy Hilfiger brand development that smooth sailing. In 1992, companies are more in the U.S.. Tommy used to fund raising to expand the business to open hundreds of stores.

In the nineties, Tommy Hilfiger and Ralph Lauren is considered with the general style of the brand: the same in order to target white middle-class customers, use the same style of middle-class leisure brand. However, since the nineties, many rapper (rapper), such as Snoop Doggy Dog, and so became popular not wearing Chen Shen (Over-sized) of Tommy Hilfiger underwear. This is unexpectedly opened up for Tommy Hilfiger young people and the black market, so that a sharp increase in sales of Tommy Hilfiger. So, Tommy gradually more wide-body design, lightweight clothing in order to meet the new ones way of street fashion desire.

In 1995, Tommy Hilfiger's fashion talent finally accepted by many, received the highest honor the U.S. fashion industry to become "Council of Fashion Designers of America" Best Men's fashion designer of the year. There is honor, rank, naturally want to follow up the victory, continue to expand the brand. Therefore, Tommy Hilfiger addition of Tommy Jeans, Tommy Sport, etc. Vice-line, for more of different age classes of customers can enjoy the fun of wearing a Tommy Hilfiger. 2003 Summer Tommy to the theme of leisure, showing one group of both solid and easy to wear casual holiday mood, giving a leisurely away from the city itself. Introduction to the summer season of men's beach resort style inspiration. Simply decorated, the T-shirt, a popular season, or a wide V-Neck T shirt version of pumping Shengka their pants, with a Hawaiian style print shirt, Tommy has demonstrated a rare fresh style. His accessories, launched from the colorful costumes, and his beach sandals, but also its noble Tommy texture.

Now, TOMMY HILFIGER's products have not only limited to sports apparel, it also opened up the socks, belts, ties, dress shirts, business suits, watches, glasses and shoes and other multi-polar products in the market, we have achieved the good results. In the past two years, TOMMY HILFIGER also launched Tommy Girl and Tommy Boy perfume series, the highly fashionable owners of all ages.

So far, Tommy Hilfiger not only popular in the United States, but also won worldwide acclaim for sale worldwide.

http://europe.tommy.com/ ( Tommy Hilfiger Official Website )

Calvin Klein-CK

Calvin Klein-CK

Calvin Klein (referred to as CK) is an American fashion brand, It was established in 1968, the founders of the same name designer Calvin Klein, who received four consecutive well-known fashion awards; its founder Calvin Klein 1942 was born in the United States New York, attending the famous New York Fashion Institute (FIT).

Calvin Klein Brand Profile

"I want the most pure, most simple and most fashionable." - This is the spirit of Calvin Klein. His design inspiration comes from for the noble pursuit of human nature and build on the common pursuit of human values: love, eternal and sharing interpretations.

CK Source: Sunlight Stainless

CK (Calvin Klein) Brand files:

Country: United States

Create Age: 1968

Calvin Klein Created by: Calvin Klein

Current Designer: Francis Kekesita (Francisco Costa)

Calvin Klein(CK) Product Series: Senior Women, Senior Men, jeans, casual wear, socks, underwear, sleepwear, swimwear, fragrances, eyewear, furnishings supplies, etc. Design style: minimalist, sexy, American-style relaxed elegance

Calvin Klein(CK) Official Website: http://www.calvinklein.com

Calvin Klein (CK) Brand Description

Calvin Klein was the first U.S. major designer brands; its related products is endless momentum is extremely alarming.

Calvin Klein has always stick to perfectionism, each have a Calvin Klein fashion look perfectly. Because it embodies the lifestyle of the full New York, Calvin Klein clothing has become a new generation of career women's favorite brand choices.Calvin Klein has "Calvin Klein Collection" (high fashion), "CK Calvin Klein" (Porter), "Calvin Klein Jeans" (cowboy) the three major brands, in addition to business casual wear, socks, underwear, sleepwear, swimwear, perfume, glasses, furnishings supplies.

Calvin Klein (CK) Brand Story

From 1968 to start building his own company to the present, Calvin Klein has been in the fashion industry vertical and horizontal Forty years later, renowned and is considered today's "American Fashion" representatives. He believes that today's "American Fashion" is a "modern, minimalist, comfortable, gorgeous, casual, yet elegant atmosphere," rise from the 70s to now, consistent style of popular taste of modern urban communities alike. Calvin Klein's work clean, meticulous tailoring, in the elegant, neutral tones of the fabrics in a simple and neat fashion show style, this is Calvin Klein's design philosophy. He said: "I also found that the essence of American style also has an international character. Like New York, he was not a typical American city, but a typical international city. London, Tokyo or Seoul, as well. To live In these cities, people will respond to my design, because their lives and needs are very similar. modern people whether they live in where, they have their commonality. "

In 1968, Calvin Klein launched the first women's coat, immediately came under the favor of the New York department stores, and under a lot of orders, so that well-known Calvin Klein open; after, Calvin Klein lines clean and shape the design of restrained, not only capture buyers and fashion media, affirmation, a comfortable dress pleasant attitude, but also lay the foundation for the future a huge fashion industry. Calvin Klein like to clean the image of perfection, so also in the clothing, the use of silk, satin, linen, cotton and wool and other natural materials, with neat tailoring, presents a noble style, until today, has never changed. Calvin Klein fashion for quite a keen sense of smell, 70 late, Calvin Klein jeans launch of original series, in order to Pretty Baby Brooke Shields as spokesperson, and in TV commercials, said: "In between me and my Calvin anything do not! "extremely provocative discourse, to immediately boost sales increase. Similarly, in 1982, published in Underwear underwear series, with a very provocative image of the ad (eg, Mark Berger China), change the global perception of underwear, jumped into the pursuit of fashion crowd. Calvin Klein perfume is also no doubt be the representatives of the 80 age Obesession, Eternity and Escape, as the Calvin Klein adds a number of topics, and in 1994 launched the first neutral cK One perfume and after the cK be, to break down gender barriers in the concept of Let the brand undertaking to climb the peak.

"Minimalist" is a Calvin Klein design of the "trademarks" is today's fad, but as "minimalist" is no longer a popular trend, he would change? This doubt, self-confident Calvin Klein once said, "I feel that my design philosophy has become more of modernism, I will continue to focus on the aesthetics of a pure 11 tend to emphasize the simple, easy and elegant spirit. I always try to show pure, sexy, elegant, and I work hard to achieve a unified style, as well as loyal to my dream. I think people will, therefore I want to show a better understanding of what it is that they will appreciate and respond positively. Calvin Klein advertising is the focus of the performance of the best ideas, playing from its inception, a strong visual impression presented by the "sexy" is a Calvin Klein has been synonymous with advertising, while Calvin Klein is also very good at shaping the characters, single-handedly helped popularize through his super - models such as Christy Turlington, Kate Moss were both soar. Calvin Klein significant preference for nude image, in terms of underwear, fashion or perfume advertising, one can often see the models are nude or semi-nude posture, wantonly provocative visual impression is very sexy but not vulgar, but also so let Calvin Klein always remain the first line in the popular .

Klein's style is one of the important products of the sexy, so in his advertising has been most vividly the characteristics of play: his nude portrait ad often used to create a perfect, artistic image; but sometimes also Klein play some edge ball, for example in their underwear ads may enable an underage female models assumed a mean dew underpants with a sex position, it has aroused considerable controversy, but also was the British Advertising Standards Agency intervention. In the concept of sexy Calvin Klein are diverse, so that his advertising in the recent past gone stick thin and decadence, replaced by a group of dynamic, youth health, has a bright smile of the young people, my passion for charm easily captured the hearts of consumers. Calvin Klein said that he wants to active in social and family health-tim, and to strike a balance in which the design of modern women's clothes. They are a group of great importance to spiritual, it seems cordial good, but not too much time consuming in the full-length mirror before the women. They want a relaxed, casual and elegant clothing, I believe this is the future of the trends. On the appearance of view, Calvin Klein women are the fresh, natural beauty, not a true charm power.

In 2003, Calvin Klein major changes in the case of a result of stake sale by the Italo Zucchelli and Francisco Costa respectively, served as design director of women's and men, Calvin Klein himself has retreated behind the scenes as a design and the soul, and has important strategic and decision-making power, but from the 2004 spring and summer terms, the two still continued to follow the spirit of Calvin Klein, so that the classic style will endure forever.

CK perfume Introductions

Name: CK one

Brand: Calvin KleinYear: 1994
notes: Citrus fruit notes moss

Previous notes: bergamot, cardamom, fresh pineapple, papaya, lemonIn the notes: jasmine, lily of the valley, rose, nutmeg, lily, irisAfter taste: musk, amber, sandalwood, cedar, oak moss

CK one was launched in 1994 by the CK's. CK one of the bottle design as Jamaica rum bottles, white transparent and frosted glass bottles, using recycled paper packaging is made of ordinary paper box. CK one is a green tea scented with perfume-free sex, just like Jamaica rum in the bottle of CK one among us, regardless of race, sex, age, share the same world. To break down gender barriers to 90-year-gender intimate sharing, from the shackles of society Noritaka and simple glass returnable packaging for the market demand, to overturn the traditional image of the perfume made of gorgeous hot.

cK be Eau came in 1996. By well-known apparel companies as Calvin Klein launched the most successful one, regardless of age, gender neutral fragrance. It reflects the modern equality, freedom and spirit of openness. Perfume bottle for a rare all-black tone, simply break with wandering in the city will be suitable for both sexes.

Calvin Klein launched in 2002, late summer Truth for Men's male fragrance, this perfume women followed the Truth natural incense, Truth for Men will be men's sexy show concrete and natural on the skin in a warm, perceptive and a man of the most classic distributed innocent side! Truth Homme's inspiration comes from the earth, the fresh wood contains a fresh fragrance of cardamom fruit, so you re-read the clean atmosphere, aquatic, green plants even more peace of mind, like exposure to the lake ... a dream.

Calvin Klein watches Introduction

CK watches emphasis on nature, bit by bit to show a charm. They have the advantages of Swiss-made mark, accompanied by ETA movement.Ck Calvin Klein watches because of their unique style, streamlined design and unbeatable price, has great appeal.Ck watches series of products have many different sizes, colors and material, reflecting the integration of the dynamic, youthful and adventurous of modern life style.They show the modern graphic design and technical quality and quantity of features, but these features are trademarks of Swiss-made to ensure.

The world's tallest building- Dubai Tower

The world's tallest building- Dubai Tower

The world's highest skyscraper in Dubai recently completed, this steel and glass building at the completion of the magnificent opening ceremony. New Dubai tower 800 meters, than the previous world's tallest building, Taipei 101 tower 100 meters higher than several, a total of 160 multi-layer, for apartments and offices, indoor area of 50 million square meters, the United States designed by SOM, the main American architect Adrian Smith (Adrian Smith). Architectural design uses a challenging single-type structure, by a single entity composed of tubular multi-tower with a space-age style, shape, around the use of a rich base of the Islamic architectural style of the geometry - 6 of the Desert flowers.

Dubai Tower began to build rapidly on economic development in 2004. Building completed after the financial crisis in the world. United Arab Emirates in financial difficulties, by its rich neighbor Abu Dhabi, to the rescue. Burj Dubai stands in the heart of Dubai, United Arab Emirates, and the 124 floor viewing platform set up to 360-degree panoramic view overlooking the city panorama. Dubai tower can hold 12000 people, the surrounding supporting the project include: Old Town, Dubai MALL and supporting hotel, residential, apartments, business center and other projects.

Dubai held at the opening ceremony, the organizers called the world at least 20 million people waited at the television to witness this historic moment. Although Dubai looking to restore its reputation, but the timing was bad, stands in the desert kingdom of Dubai world's tallest building, Dubai is now to highlight the precarious economy.

Pyramids of Giza in Egypt was the world's tallest building, but early in the year 1311 Jibei Lincoln Cathedral (Lincoln Cathedral) beyond. Burj Dubai chose the opening day of the fourth anniversary of the ruling Mohammed, but the stand is located in section 124 of the world's highest observation deck floor, Mohammed afraid I can only see the financial shrouded in the haze over Dubai, the hearts of the Unforgettable In Dubai, the financial crisis to the brothers Bangebuda beg borrow more than 25 billion U.S. dollars spent pressing down debt, and expected to reach 108.2 billion U.S. dollars in official and semi-official of the large debt.

Dubai real estate prices have plummeted by 50%, Dubai tower 500,000 square meters of office space I am afraid that very few people rent, but to pay for the Dubai tower investors and customers, and now may be afraid that it is difficult to get rid of.

But regardless of how to tell Dubai, or the creation of a number of world records, including the world's tallest building, the maximum independent building, single floor up, floor area of the largest and highest outdoor viewing platform, maximum operating Elevator (Building is equipped with 56 elevators enhance the speed of up to 10 meters per second, in addition to the sightseeing double-deck elevators, each capable of carrying up to 42 people), the highest swimming pool .

LONGCHAMP-LONGCHAMP Brand Introduction

LONGCHAMP-LONGCHAMP Brand Introduction

In 1948, LONGCHAMP "Long-xiang" in Paris opened its first pipe shop. Chuang, founder Jean Cassegrain (Jean Cassegrain) With unparalleled creative spirit, took the lead in leather inlaid handle in the pipe, the pipe seems to make a myriad style, once favored by the market. LONGCHAMP ever-expanding product range, from the original pipe to the skin handbags, belts, leather gloves, silk ties and scarves. The first LONGHAMP handbag in the official birth of the late 70s. 50 years, LONGCHAMP had become the outstanding production of leather goods who manufacture an innovative approach for each high-quality products, traditional Chinese see the fashion, the eternal in the creative and Cuhao see the see the finer process is well known to win users consistent praise. A few years ago, LONGCHAMP even by the French boutique Industry Association (Comite Colbert) invitation to become a member, to participate in and promote the French boutique's mission. Today, LONGCHAMP in Paris, London, New York, China, Hong Kong, Athens, Tokyo and Sydney and other places have specialized stores, the world's 100th-specialized stores in May 2005 in New York Soho was officially opened.

LONGCHAMP is that the minority has its own production of leather brand team, the first large-scale plant LONGCHAMP are built in 1957, is located in the southwest Segré town in Paris, France. Ensure that each product have reached perfection, each technician must accept training up to five years in order to become fully qualified technicians, and materials, from half a million cattle a year, we should select the most suitable high-quality leather.

LONGCHAMP multiple product lines are very popular among users welcome, including the classic Veau Foulonné leather series - with the first calf of the most superficial layer (which is the most high quality of the cortex), the regular time, roll after treatment, so that has become particularly soft leather and tenacity, the same time a natural fine grain leather to the fore. Veau Foulonné leather series are very broad, from delicate to the women's and men's small leather bags and large-scale Li boxes are readily available.

Another trump card of the brand series of Les Pliages folding nylon without anybody knowing it has already entered 14 years, since its launch has sold more than Babai million. To tie in with the needs of different users, the brand has been trying to expand product line, such as the recent launch of Soho, Idole, Longchamp 4x4 and Rival are so popular that in 2007 launched Légende series of autumn and winter have become a public international flows of people, such as Kate Moss and Claudia Schiffer's new pet! In 2007, launched in spring and summer women's casual wear is more mini-series is an important part of future development.

Over the years, LONGCHAMP had become a high-quality leather products has become a guarantee, an innovative approach of each high-quality products manufactured in order to see the traditional fashion, the eternal in the creative and Cuhao see the see the finer arts and crafts and famous. In recent years, the brand a more active cooperation with international artists, including Thomas Heatherwick, Tracy Emin and the ME Company, is determined to blend traditional craft with modern creativity and innovation. Early even been fine French federation (Comité Colbert) the invitation to become a member, join hands around the world to promote the mission of the French boutique.

Today, LONGCHAMP in Paris, London, New York, China, Hong Kong, Athens, Tokyo and Sydney and other places are equipped with shops, specialty stores were also among the world's 100th in May 2006 opened in New York Soho. La Maison Unique is located in the Soho district in New York concept store, marking Long Xiang, the determination of the development of globalization, new store a gross area of more than 9000 square feet Help us continue the design and construction industry, the world's Rising Star - Thomas Heatherwick for the new store design that has a 70 -year-old, open-yang space, high ceiling building a unique, creating the concept into a unique style and independent stores to set up and equipped with the Hanging Gardens of professional exhibition.

Rolex Brand Story

Rolex Brand Story

Rolex's development history and its founder Hans Wilsdorf (Hans Wilsdorf) closely linked to the name. 1881 born in Bavaria, a city of his youth on the involvement in international business. The beginning of the business of making cultured pearls, 19-year-old home Ruishilaxia Defen (La Chaux-de-Fonds), watch for a special export factories as their agent. In 1905, he founded his own business, called Wilsdorf and Davis,it is the one primarily responsible for sales of watches the company, but he also developed self-made watches. At 8 o'clock on July 2, 1908, Rolex (Rolex) officially registered trademark. The first Rolex watches because of its superior technical quality and immediate attention. A small Rolex watches in 1914, the Hong Kong Observatory to be straightening (Kew Observatory) of the A-level certificate, which is the United Kingdom has never been this well-known Hong Kong Observatory issued the highest rating ever. Its accuracy has been recognized that this is a worldwide event to watch in Europe and the United States suddenly worth double. Since then, the quality of Rolex, which represents a precise.

After World War I moved back to the first Rolex in Geneva, under the impetus of the founder of Rolex's continuous innovation, creativity, and improving itself. Its research is twofold: waterproof and automatic. In 1926, the first only waterproof, dustproof form has finally come out, and this is the famous "Oyster" (Oyster)-style tables. 1929 economic crisis hit the country, but Rolex Quemo affected. It is during this period the invention of an automatic winding mechanism to produce weapons of a later blockbuster "Perpetual" (Perpetual)-type table. This automatic table has a kind of pendulum Tuo, the watch has never been used before, it is to watch and clock industry has brought a revolution, it is the pioneer of all auto-table. In 1945, Rolex has produced a table with a date, and can use 26 languages table shows the date and week.

Andre Heiniger Rolex able to flourish in today's world renowned altar table, which Andre Heiniger (Andre J. Heiniger) inseparable from the inspiration and enthusiasm. Heinig was born in La Chaux-de-Fonds in 1921, Hans Wilsdorf first met him, he had the full trust and sincere respect.

Fendi Brand Story

Fendi Brand Story

Brand │ Fendi FENDI•

National │ Italy*

The establishment of │ 1925 years, Rome, Italy*

Website │ www.fendi.it*

Designers │ 1962 years - now, Karl Lagerfeld


French brand Fendi was originally a leather fur shop in Rome. This shop, the young Adele Casagrande started operation in 1918 and later marry in 1925, along with Adele and Edoardo Fendi Fendi name was changed to continue to develop high-quality leather fur products. Fendi couple's five daughters Paula, Anna, Franca, Alda, and Carla, after graduation to join in the work of Fundy. Today, Fendi This marks the third-generation family business. The five Fendi sisters, 11 children have joined Fendi, is responsible for sports series and is named Fendisimme of accessories. Of its broader branches all over the world. The seventies and eighties of last century, Fendi for more diversified development, introduction of jeans, tie, glasses and perfume, so that the brand image even more by the public.

In 1925, Fendi brand officially founded in Rome, specializing in the production of high-quality fur products。 first held in 1955, Fendi fashion show。 then the company has grown, and business scope expanded to knitwear, swimwear, lower-priced clothing and other category, and even developed a male jewelry, perfume and so on, but still its Fendi brand fur apparel in the fashion world renowned。 one of its founders after the death of Eduardo Fendi, founded by her five daughters to join operation.

In 1962, Fendi employed by the company famous for its German-born designer Karl Lagerfeld brand designers, Lagerfeld dramatic Fendi brand clothing design so that access to global fashion industry attention and praise, Lagerfeld and Finland Di co-operation in order to identify pairs of F for the mixed series of letters, following the double C Chanel in France, Italy, the letter G letter pairs of Gucci, after a fashion everyone else has knowledge of the two-letter symbol.

Fendi bags Lagerfeld right to innovate fur processing, if the real animal fur is processed into effect with the appearance of imitation fur; in fur fabric marked with a large number of small holes in order to reduce the weight of coats easy to wear; the colorful fur dyeing handling。 its innovative design also includes the use of water mink coats for trim denim fabric, choose skin, such as squirrels, snow mink fur and so on are very bold design。 Fendi fur installed in the early nineties introduced a negative to a positive for the whole fur coat on both sides of mesh fabric to protest against the prevailing anti-fur campaign。 93/94 autumn and winter clothing, Fendi brand re-launch of folding into a zipper-like packet medium-and long fur coat。 as the company's head of Fendi sisters also intends to change the past, people regard as a high-end luxury fur garments traditional concepts, so that the brand Fendi fur clothing is more to people's lives, civilian-oriented, fashion-oriented, approached more Consumer.

Operating strategy, Fendi license the use of business methods developed, such as jewelry, gloves, pens, lamps, glasses and perfume, so that the brand Fendi intangible assets are fully utilized.

FENDI watches, leather, leather goods, in recent years has become the popular choice will be women who, often inadvertently appear in clothing, accessories and other details FENDI double-F logo on it is the eye of one of the very bright, a lot of variation in quality of material can be put back can be hung on the wrist between the elbow and diverse design, but also to meet all the different preferences, and clothing with perfect.

FENDI │ Brand Identity"Double F" logo: From Karl Largerfeld pen. Often inadvertently appeared in Fendi apparel, accessories and other details on the buttons, and later even a pattern on the fabric.Coarse thick section, or narrow thin straight, coupled with a sense of rhythm-rich chess grid, these patterns appear frequently in the Fendi products.

BENTLEY-Bentley Motors

BENTLEY-Bentley Motors -Bentley Cars history

Bentley is the founder of Walter. Owen. Bentley. Bentley was born in 1888, had an apprentice in the railway fooled, soon turned to the automotive industry, in 1912 he and his brother halls. Milner in London, founded the Bentley car company, selling a French DFP cars. He made improvements to this new car, the engine switch to aluminum pistons to improve the car's performance. In the First World War, he was employed by the British Royal Navy Air Force Technical Committee, in the French Kelegaite engine improvements, improved air engine to BR1 and BR2 known. WO Bentley in 1919, his previous profession, still stem from DFP car sales, and launched their own name to Bentley 3.0 cars. Zhe Liang 3-liter engine, horsepower output of 85, providing more than 80mph the speed of the car, invincible in a series of events has created 1924,1927,1928,1929,1930 Le Mans circuit in France the brilliant record of five titles, Bin Lee company also embarked on a professional design high-end sports car, the car journey. 1935 Bentley left by adding ragunda? Lagonda - Motor Company, in which the company for 11 years. W.0. Bentley I died in 1971. Bin Car company name sign is based on the first letter "B" as the main body, give birth to a pair of wings, like volley soaring eagle, the logo has been adopted so far in the past used a flying wings "B" logo.

Bentley Logo

Bentley car flag is based on the company name the first letter of "B" as the main body, give birth to a pair of wings, like volley soaring eagle, the logo has been adopted so far in the past used a flying wings "B" signs.


Bentley Main models

Bentley is currently divided into an elegant (Arnage), and Continental (Continental) two major vehicle system,

Elegant divided into:Elegant (Arnage) T, R, RL, RL Partition Edition, elegant 728 series.

Soft-top convertible version of the Ya-Chun (Azure).European series is divided into:Four-door sedan version of the Continental Flying Spur (Continental Flying Spur), Continental Flying Spur Speed (Continental Flying Spur Speed).2 sports car version of the Continental GT (Continental GT), Continental GT Speed (Continental GT Speed), soft-top open-top GTC (Continental GTC).

Dior-Christian Dior

Dior is a well-known French fashion consumer brands. Dior company mainly engaged in women's, men's, jewelry, perfumes, cosmetics and other high-end consumer products. Men's brand has been the independence of its Dior men's.

Dior (Dior) Brand files:

Country: France

Create Age: 1947

Dior Product Category: Women's, men's, perfumes, furs, underwear, cosmetics, jewelry, footwear and children's clothing, etc.

Dior Founder: Christian Dior

Company Headquarters: Paris, France

Source: Sunlight Stainless

Dior History

Dior History Christian Dior was born in 1905 in Normandy, France, "Dior" in French is "God" (Dieu) and the "gold" (or) a combination of the brand Dior gold later became the representative of the most common color. Dior is not a fashion design background, a graduate of Political Sciences in Paris, but also as an entrepreneur son, his passion for art has never faded. Constant drift along in the fashion field, after 1946, have reached only Buhuozhinian of Dior Avenue Montaigne in Paris, opened the first store personal clothing. Since inception in 1946, has been synonymous with gorgeous and elegant. Whether in fashion, cosmetics or other products, CD has been ranked top in the fashion hall. In 1935, an independent early, Dior has gone through a very dark time. He had a small daily newspaper job advertisements in the search, he had no fixed address, sometimes living with his friends, sometimes sleeping in the streets, hungry a meal, eat a meal and eventually contracted tuberculosis. Nonetheless, Dior has not collapsed under the. One day, when Dior to find a job due to go into deep frustration when a friend advised him to fashion a number of fashion design drawing, the plan has become very popular. Each design is fully exposed his unique talent show, he firmly grasp the dynamics of life, each one designed to have been so life-like.

In 1937, he has finally become "Pignet" the company's fashion designers. At this time, the outbreak of World War II, Dior> was forced to leave Paris with their families. When he return to Paris, his "Pignet" fashion designer's position has been replaced by others, he had to serve as an assistant. Dior was already over and his friends were successful careers around the turn of Dior has a big fight. Many years of trial and error so that the maturing Christian Dior, he was well aware of his own talent. He was a born designer, from the never learned tailoring, sewing skills, but the concept of cut clear in their minds, the feeling they are very sensitive to the ratio. Dior himself once said: "Fragrance is a door leading to a whole new world, so I chose to create perfume, even if you only stay for a while next to the perfume bottle, you will be able to feel the charm of my design, I have dressed each 1 women are emitting a dim attractive elegant nature, perfume, an indispensable complement to individual women, and only it can be embellished my clothes, and making it perfect, it makes the women fashion style with million species. "

In 1973, the Christian Dior company that set up their own R & D center Mi-yeon, they have nearly 200 researchers, biologists, doctors, drug scientist with a global network of more than 20 university research centers and scientific institutions to co-operate Mi-yeon and technology innovation and the forefront of efforts. For each of their products, touch has been a Christian emphasis, but also that they adhere to the same tradition. Silky touch, beautiful skin, as well as the charming aroma are the focus of demands by women; Dior skin care products brings the perfect combination of technology and pleasure In 1947, Dior introduced his first fashion series: rapidly put away the waist highlight curves contrast with the chest, leg-length black wool skirt with delicate folds point to, along with modification of sophisticated shoulder line, subversion everyone's eyes, known as the "New Look", meaning women Dior brings a whole new look. Indeed, Dior reconstruction of the post-war women's beauty, has set a lofty elegance throughout the 50's taste, but also to Christian Dior's name, deeply imprinted in the minds of women and the history of 20th century fashion.

Dior has been able to become a classic, in addition to its innovation with elegant design has also brought on many outstanding young designers. Yves Saint Laurent, Marc Bohan, Gianfranco Ferre and John Galliano at Dior's death after having taken over, the design of extraordinary skill to Dior's momentum into the vertex, and they uphold the spirit of the design are the same - Dior's exquisite tailoring. In 2001 French designer Hedi Slimane took over the renamed DIOR HOMME, his design emphasizes the perfect lines, ultra-small size of the garment through a lean young male models showing a somewhat morbid sense of beauty, attracts the world's .

Today, Dior's brand should cover the haute couture, but also had expanded into perfumes, furs, sweaters, underwear, cosmetics, jewelry and shoes and other areas, keep trying, and constantly innovate has always maintained an elegant style and taste. In 1947, in Paris after World War II in the reconstruction process of the world's fashion centers, Dior made an indelible contribution; in 2005, Christian Dior was born 100 years today, Dior continued to bring people's lives, and wearing a new experience .

Dior Status

Dior in Paris after World War II not only restored the status of the center of fashion, but also single-handedly cultivated the design of two well-known master: Pierre Cardin, Yves Saint Laurent. Dior's new times that this company also pointed out that it is in Saint-Laurent, Make Bo Han, Fei Lei, and John Galliano designed to have such excellent efforts, when the date, the Dior of this brand is still is that people trust, to pursue, whether it's clothing, leather goods, or cosmetics, perfume.

http://www.dior.com/ Dior official website.

Dior Brand Identity

Dior clothing and other brands differ in their approaches, it from the CD or Dior and so on without any obvious signs found on the clothes, (even if the classic Dior logo is also very light color, such as the part of the dress under the collar at the end of dark gray Dior logo and the word part of the bag will be hand-held vaginal discharge was not obvious but it is an elegant DIOR words. Dior logo on the outside will not.) rather clothes marked with Christian Dior Paris is the best identification method. In addition, Dior relatively high-end apparel series (of course, DIOR itself is a high-end brand, in this case is the high-end where the high-end) is the subject of bar code under the clothes there are very thin red line, is said to be Dior's original.

CD: This is an abbreviation often appears in the Dior accessories, such as the side frame glasses, buckles, belts, wallets. Dior: hanging on to mention the ring to DIOR four letters strung together to form a key ring, is "Lady Dior" bag the most obvious sign, and later almost became another obvious sign Dior. Diamond Check: Dior's Diamond Check-specific, fewer appear in the clothes, mostly in Dior wallet can be clearly seen.

Versace-Gianni Versace

Versace-Brand Introduction

Versace Brand Description:

Founder: Gianni Versace (who died in 1997)

Designer: Gianni Versace

Design style: Founded in 1978, brand identity, it is a myth in the Ma-Yi Yao degree of Lufthansa (Mdeusa), represents a fatal attraction. Versace's design style is very distinctive, is unique and highly aesthetic art pioneer, emphasizing fun and sexy, always open to the waist collar, designers took the classic antagonistic aristocratic style, luxury, extravagance Korea, but also give full consideration to wear and comfortable the appropriate display size. Versace good use of noble and luxurious fabrics, with the help Xiecai way to produce high-end clothing.

Gianni Versace in December 1946 born on 2 Reggio Calabria, Italy. Mother is a "soil" tailor, who has previously called "Paris boutique" shops. She is a smart woman, you can not use any patterns, just a standard number of marks in the fabric can be cut garments. Versace's home with his mother only a wall separating the workshop, three of them brothers and sisters are in such an environment filled with the working atmosphere grew up. Childhood Versace skirt would want to learn to do with self-entertainment. Recollection of events, the master said: "I was under the influence of the mother, cultivated right from childhood interest in fashion sewing."

Poor rural town on the growth of the Versace, the stage has been too small. In 1972, 25-year-old Versace came to Milan to study architectural design. Subsequently, a chance for his design of Florence, a fashion manufacturer of knitted garments series of best-selling, so that their turnover has jumped fourfold, as a reward, he received a luxury car. This unprecedented success made him give up what they have learned in the construction industry, making his first start in the history of an opportunity. As a result, have begun to taste the victory Kangoo be great strength of the Versace sky, out of control to dive into the cause of fashion.

In 1978, Versace launched his first women's clothing series, shortly after he first boutiques will be in the pipeline, and invited the brother to learn business management expertise to help manage the mountain map. In 1981, Versace's first bottle of perfume during the time he was invited to the University of Florence, sister Donatella helper to do. At this point, Versace's fashion empire began to take shape. Opened in 1989, Xiang "Atelier Versace" to enter the Czech Republic, high-class boutiques and fashion in Paris, France, in 1997 shot and killed in the United States. Source: Sunlight Stainless wedding dress In addition to fashion also operates outside the Versace fragrances, eyewear, scarves, neckties, underwear, bags, leather goods, bed sheets, table cloth, porcelain, glassware, down products, furniture products, and his fashion products have penetrated into every life. Versace in 1983, received Kedishake Award, in 1986 the President of Italy conferred the Italian Republic "Commandatore" award in 1988 was "Cutty Sark" selected as the most innovative Designer of the Year Award in 1993 by U.S. Agency for International Fashion Designers Association Award .

Versace perfume

Versace Baby Blue Jeans. Versace jeans series, Baby Blue was introduced in 1995 after the popular fragrance fans of all ages, this is suitable for use with the baby girl perfume with elegant, warm features, both in the deployment of fragrance and perfume bottle design both the unique flavor. Cowboy is a kind of obsession by children and young people by the costumes, to cowboy named fragrance express a simple and fresh, naturally. Baby Rose Jeans This fragrance is the Gianni Versace 1995 years of work, a fresh flower scent mixed citrus, violet, sandalwood and vanilla, with a sweet fragrance. Most suitable for the use of young girls small Ai.

Versace Blue Jeans / Red Jeans 1994 launch for the female red jeans, men's blue denim jeans Versace blue perfume, Versace perfume red jeans Chupin in the fall of 1994 that this section as a women's fragrance Eau De Toilette, to elegant , warm features, the former taste with floral-based, the latter is based on woody taste with fruit mixture. The unique bottle design. Coke bottle shape a unique and attractive, with a round tin exotic packaging, and more value for collection.

Versace Blue Jeans fragrance Chupin in the fall of 1994 that this section applies perfume Eau De Toilette for men and women, to elegant, warm features, both for men to use, but also lean and concise woman for the use of unique flavor. Coke bottle shape a unique and attractive, with a round tin exotic packaging, and more value for collection.

Versace Bright Crystal. Fresh and unique fragrant notes to highlight the sexy woman VERSACE new definition: independent, strong, independent, vaguely, he also took coquettish sexy, make a man willing to submit to. Exquisite polish bottle as detailed and transparent crystal with a pure fine texture, a symbol of fragrance notes This fragrance can bring pure, fresh taste and visual double enjoyment; bottle distributed bright brilliant luster, highlighted VERSACE Bright Crystal "Xiang Love Crystal" noble, elegant, women sexy boutique style.


Brand Line

① Gianni Versace Versace: Fashion

② Versus Wei Shang: second-tier brands

③ (Versace ClassicV2) Versace Classic V2: Men's Brand

Thursday, January 7, 2010

Chaumet

English name: Chaumet

Founder: Marie-Etienne Nitot

Official Website: http://www.chaumet.com

Chaumet-French LVMH group of brands.Chaumet spanned two centuries, is still showing an unparalleled bright light. Liens ring will be precious natural minerals and precious metals overtaken by full Chaumet fashion imagery symbols, rings connecting the middle of the design, not only a symbol of Chaumet heritage in the past and the future, but also between men and women representative of the combination of special significance.

Chaumet - Brand History

1780, the great start: Chaumet opened along with the glory of Napoleon, it is a great start. Marie-Etienne Nitot (Chaumet's founder) to far-sighted eyes, perfectly stunning jewelry will be combined with the myth of Napoleon, and jewelry dedicated to the Emperor. To become the emperor of the designated jeweler .

Chaumet later, he empress Josephine and Marie-Louise designed the imperial sword, crown and all other finery. Napoleon's invincible in the battlefield, at a party where the performance is unmatched.

The Nitot successor's successor Fossin brother, the jewelry can be customized according to personal preference requirements. Jewels in the shape of ivy leaf-shaped, violet-shaped, heart-shaped, not to forget the grass-like. Members of the royal palace in Europe have been attracted by the charm of jewelry. In the Tuileries palace, lady's wrist, neck, both wear a variety of diamonds, rubies, pearl head ornaments. Women had become a "talent" and the creative. They emerald hair ornaments into his hand. In that century, the dance after the banquet were dressed with silver plate, while Chaumet at the time was a silversmith.

Prosperity and decline

The revolution in 1840 forced the Morel (Fossin the foreman) pass across the sea and finally to London. There, he conquered the jewelry of Queen Victoria and the dignitaries who became the official jewelry supplier. First World Jewelry Fair in 1851, the opening, Morel, was awarded one of the most prestigious jewelers. Truly be said: failure looms, vista.

Chaumet - Brand History 1780, the great start: Chaumet opened along with the glory of Napoleon, it is a great start. Marie-Etienne Nitot (Chaumet's founder) to far-sighted eyes, perfectly stunning jewelry will be combined with the myth of Napoleon, and jewelry dedicated to the Emperor. To become the emperor of the designated jeweler Chaumet later, he empress Josephine and Marie-Louise designed the imperial sword, crown and all other finery. Napoleon's invincible in the battlefield, at a party where the performance is unmatched. The Nitot successor's successor Fossin brother, the jewelry can be customized according to personal preference requirements. Jewels in the shape of ivy leaf-shaped, violet-shaped, heart-shaped, not to forget the grass-like. Members of the royal palace in Europe have been attracted by the charm of jewelry. In the Tuileries palace, lady's wrist, neck, both wear a variety of diamonds, rubies, pearl head ornaments. Women had become a "talent" and the creative. They emerald hair ornaments into his hand. In that century, the dance after the banquet were dressed with silver plate, while Chaumet at the time was a silversmith. Prosperity and decline The revolution in 1840 forced the Morel (Fossin the foreman) pass across the sea and finally to London. There, he conquered the jewelry of Queen Victoria and the dignitaries who became the official jewelry supplier. First World Jewelry Fair in 1851, the opening, Morel, was awarded one of the most prestigious jewelers. Truly be said: failure looms, vista. Chaumet Chaumet is bound to be the birth of a legend is also a coincidence. Coincidentally, the beginning is the founder of Chaumet jewelry Marie-EtienneNitot (at that time has not yet appeared Chaumet brand name) and Napoleon's dramatic first face, is said to have been due to controlling an off Nitot Xinjiang horse and saved Napoleon security, so that when Napoleon as consul was impressed, but also gave the talented jewelry artisans with an excellent opportunity to emerge. From 1780 created by Nitot Jewelry Workshop (Chaumet jewelry's predecessor), is like a record of the history of a microcosm of the rise and fall of Napoleon dynasty, but also a true expression of European social and economic changes. To the 19th century as a watershed, in the previous, jewelry consumption off the main layer royal family and nobles, while the meaning behind the purchase of jewelry is a show off, but also a manifestation of high and low power, so in order to highlight the image of a rich royal dignity, jewelers using materials and design are often extravagance, Napoleon is the best corroboration, in the Nitot in 1802 (Napoleon proclaimed himself emperor of the same year) was appointed after the royal jeweler, Chaumet the most Crown is a classic product of the birth of this period, when the jewelry works, all in an attempt to create a French Napoleon to meet Wal-Mart purposes. During the same period, whether it is a gorgeous Queen Josephine jewelry, wear jewelry during the coronation of the emperor and the royal family with the sword (inlaid on it 137cts prince regent of France in the history of the diamond is also known as the most beautiful diamonds) are also from in Nitot hands.

Nitot jewelry industry where successor chosen by the most talented jewelry Workshop division took over, Chuan Xian is not the selfless son, so that more sophisticated craft from generation to generation. To enter into the Pherson (Jean-BaptisteFossin) period, the works presented was well received by French Romanticism effects, combined with Napoleon's regime collapsed, jewelry design style has changed before the rampant imperialism of classical color, while in follow the premise of naturalism, using quality materials is more lively. By the late 19th century, the third-generation descendant of JosephChaumet (inherited from his father in the hands of the cause of jewelry Workshop) Chaumet formally named the good times he had led with ReneLalique the "art nouveau" (ArtNouveau) respectively, then the two French jewelry style, this period also show strong Chaumet creative era, one in 1894 designed by JosephChaumet bird of paradise, with silver, gold, precious metals with rubies, diamonds, precious stones inlaid ornaments made of feathers, faithfully reflect the good times to follow naturalistic style, both romantic themes.

Chaumet spanned two centuries, is still showing an unparalleled bright light. Liens ring will be precious natural minerals and precious metals overtaken by full Chaumet fashion imagery symbols, rings connecting the middle of the design, not only a symbol of Chaumet heritage in the past and the future, but also between men and women representative of the combination of special significance.

Agent Provocateur-AP

Agent Provocateur-AP

Agent Provocateur-Brand Profile

Agent Provocateur

English name: Agent Provocateur

Chinese name: Forbidden City Cop

Country: United KingdomProduct

Category: underwear, swimwear, perfume

Founder: Westwood (Vivienne Westwood), son Joseph Corre and his wife Serena Reese

Company Headquarters: London, UK

Agent Provocateur-founder describes Agent Provocateur1941 4 8, Aries's Westwood was born in England in Cheshire. Using Westwood was the first husband's last name: Westwood. Chinese name:Westwood, abbreviations: VW, known as the "punk godmother", "British Monster." The irony is that Westwood actually never been a little bit of formal education in tailoring, so that the top was actually a self-taught master of the fashion model. Westwood has admitted: "I have no interest in tailoring, only like to wear clothes Lalacheche body." She need not cut the traditional cloth, but rather cut, and in order to pin a fixed live in cloth design, which is based on practical operational experience of the tailoring approach allows her to complete in 1979, a large number of split edges T shirt.

Westwood obsession with tearing, and slightly slippery from the body's clothing, she likes to make people expose the body between the free swinging sex, so she often will be made part of the open state under the buttocks, or in a short jacket made under tight containers, or use a tape with live two pants, fancy socks Heave is her invention. Oh, of course, there are fetishes for Naomi wrestling tendencies platform shoes ... ... Of course, "If you wear enough to shock in order to lead a better life!" Westwood and Maike La Man who is the most punk of a married couple. After the punk explosion in 1980, Vivienne her name to be changed to "doomsday" So far. She no longer was loaded guerrillas, to the headquarters of the Paris high fashion industry to launch an attack. Paris first into the wood-works as "witches" series, in order to Underwear Waichuan theme, threatened to erase all the secret home made public. Senior apparel sector, the successful conquest of Vivienne increasingly immersed in the British tradition of fabric and tailoring, and even its own brand logo will be designed and the famous Harris Tweed Scotland, it is similar to the traditional recoil and corset stays and skirt with a dress from an antique shop Village re-turned out.

Agent Provocateur-Brand Introduction

Agent ProvocateurAgent Provocateur in the UK already has four shops and two licensed stores in the United States opened two and plans to this year in Moscow, Dublin, Dubai and North America and Southeast Asia, two major cities have not yet made public Added 5 Dai Xiaodian. However, AP brand's development even more than the expansion of its retail space even faster. As of March this year, the year, its turnover has exceeded 8 million pounds, while turnover last year and the year before, respectively 4.4 million and 300 million pounds. Moreover, these figures are limited to clothes and additional accessories. In August 2000, the company is also the name of an independent company introduced the AP perfume, just a year and create 150 million pounds sales.

Christofle-Queensland Chamber

Christofle-Queensland Chamber is the top luxury brands from France, the Queensland Court of silverware, dishes, utensils, china and crystal has its own unique creation, while a number of Queensland Chamber also Chupin beautifully designed jewelry. Kun Ting Yu mainly for royal family and nobles to provide supplies, the French King Louis Philippe is the Queensland Court of the first distinguished guest, Bill Gates, Tom Cruise, are also on the Queensland Court of favor for me.

English Name: Christofle

Brand Pronunciation: ChristopherCountry: France

Create Age: 1842

Product Category: tableware, utensils, porcelain, crystal products, jewelry

Founder: Charles Christopher

Founder introduction ,Queensland Court of Charles Christopher (Charles Christofle) in 1830, started out with jewelry maker. In 1842, he told Count Henri de Ruolz and British GR Elkington buy gold and silver they used batteries patented technology, followed by his invention of a new court to Kun named alloys, and use it as the brand to bring for nearly two centuries honor. Brand founded at the beginning, Charles Christopher decided to name their own brand name, and set the "quality like a strict adherence to the United States" (Only one quality, the very best) as the Queensland Court of the brand nearly two centuries, the same motto . In 1845, Charles Christopher decided to have engraved on each product Queensland Court of signs, in order to ensure good quality of products.
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Standing Facilities

Standing Facilities-What is the Standing Facilities?

Recurrent financing facilities (Standing Facilities) for the market participants directly or by absorption of funds, transfer of monetary policy, as well as control the overnight market interest rates as a tool for the central bank restrictions on the inter-bank interest rate volatility as a direct means.

Under normal circumstances, eligible margin loans by financial institutions to facilitate the (marginal lending facility) eligible assets as collateral to obtain overnight from the central bank liquidity. Margin loans to facilitate the overnight market interest rates usually provide an interest rate cap. Financial institutions can also deposit facility (deposit facility) will be deposited in the central bank a day extra positions. Deposit facility interest rate is usually the overnight market interest rates and an interest rate floor.

Central banks in many countries to facilitate the use of regular financing institutions to market participants and absorption of liquidity, such as the U.S. Federal Reserve, European Central Bank, Bank of England, Bank of Canada, Australia, the central bank and so on. However, the recurrent financing of central banks to facilitate the operation of the specific situation is different.

Recurrent financing facilities - the Fed's regular financing facilitiesIn the past many years, the Fed did not provide regular financing facilities, but through the Discount Window (discount window) to below-market rates to bank loans. As banks through the discount credit will continue to decline, the Fed's discount window policy has been substantially revised from the January 9, 2003 started to provide regular financing facilities.

Discount Window of depository institutions and primary dealers of the PDCF is effective in recurrent funding to facilitate the daily financing for qualified institutions. Through these initiatives to facilitate access to funds in the lending institutions, the amount of funding depends on the needs of lending institutions as well as the collateral assets. Facilitating the identification of the Federal Reserve for such an above-market interest rates, fixed interest rate, in order to prevent unnecessary institutions to the Federal Reserve borrowing.

TAF against the depositary institution and a dealer TSLF constitute a second type of convenience. In such facilities, the financing of long duration and quantity has been pre-determined, in the published date of the auction, in some time after the settlement of accounts. These facilities are on a deadline in order to improve the overall liquidity environment, maintain financial market stability, rather than to meet the daily needs of individual institutions. In this type of convenience, interest rates, as well as the allocation of funds between institutions through the auction to decide.

Recurrent funding to facilitate the main content (A) to facilitate the financing of the deposit-taking institutions Discount Window credit programs and the TAF is a deposit-taking institution for the financing of facilities. To facilitate the adoption of these two loans, you can use a variety of asset-backed collateral, including commercial and home loans.

1, a credit discount window program Discount Window to facilitate the progress of each business day is, it is deposit-taking institutions in order to meet daily or unexpected financing needs. For example, if a deposit-taking institutions received unexpected delivery of the securities, or its financial management systems that are experiencing operational obstacles, it may face the risk of overnight overdrafts. In order to avoid overdrafts, banks can discount a loan program to borrow money.

2, on a regular basis to facilitate the auction TAF is December 12, 2007 launch, and provide regular financing. To achieve a credit program eligibility requirements of the depository institutions also may use TAF, while the discount window collateral assets can be accepted as a TAF collateral assets. Compared with the discount window, each TAF auction of funds is the total pre-determined and published by the Federal Reserve's interest rate competition among depository institutions through the process established institution of the highest bid rate will be funding. Different from the date of settlement with the discount window, TAF is the delay in the delivery of funds, and therefore can not meet the individual depository institutions, the immediate needs for funds. TAF funding settlement date is also pre-announced. (Ii) to facilitate the financing of a dealer Federal Reserve Bank's open market operations trading in the auction with a sale of securities dealers, or the Federal Reserve Bank to sell securities, and then buy back the securities in accordance with an agreement through which the buy-back to a dealer loan financing. Began in March 2008, repurchase market pressures continue to increase, a substantial decline in the amount of repurchase financing, accordingly, the cost is increasing. To address this tension, the Federal Reserve released the following two financing facilities. 1, a dealer credit facility (PDCF) PDCF in March 16, 2008 launch. Federal Reserve believes that the financial markets there is abnormal and emergency situations (including the severe lack of liquidity), which makes the functioning of many markets has been weakened to the threat of introduction of PDCF. A dealer to use PDCF, and their participation in open market operations is different, mainly reflected in two aspects. First, PDCF allows the scope of secured assets than the open market operations should be wide; second, PDCF interest rate is fixed, rather than through the auction mechanism determined. PDCF provided to depository institutions in a credit program similar to the discount window. Like with the discount window, lending the amount of money depends on the individual needs of a dealer, interest rate and deposit institutions through the discount window borrowing interest rates the same, and the PDCF is also on a daily basis. PDCF by ensuring that dealers have access to capital, to improve market liquidity and encourage a dealer market making, and the provision of credit to customers.

3, on a regular basis to facilitate securities lending (TSLF) TSLF on March 11, 2008 launch, is a dealer for a fixed term loan facilities. TSLF allows traders to the lack of liquidity of the securities as collateral to bid for the exchange of highly liquid treasury securities. This is intended to increase financial market in China to facilitate the securities and other mortgage-backed securities bank liquidity, so that the function of financial markets become more mature. With the other Federal Reserve liquidity to facilitate the comparison, TSLF more neutral, because it is based on mortgage-backed securities as collateral lending Treasury securities. In other words, do not need to open market operations to compensate for borrowing under the TSLF.

Response to the sub-prime crisis, the three new facilities Began in August 2007, the sub-prime crisis, the Fed made a series of changes to its credit facilities, to improve market liquidity and the market functions. The facilities so that those in the financial markets institutions play an important role in the Fed can get liquidity. New Federal Reserve liquidity changes in the supply of a credit discount window program (The Primary Credit Program) of the conditions were amended and the introduction of three new facilities: on a regular basis to facilitate the auction (Term Auction Facility, referred to as TAF), on a regular basis to facilitate securities lending (Term Securities Lending Facility, referred to as TSLF), a dealer credit facilities (Primary Dealer Credit Facility, referred to as PDCF). Federal Reserve to facilitate their mobility changes include: extending the effective period of access to liquidity; relaxed the types of eligible collateral assets; broadens the number of transactions, the scope of qualified dealers; relative to the federal funds rate reduces the cost of borrowing from the Fed .

Trend Line

Trend Line-about Trend Line


Trend Line is the essence of the trend point or tip, otherwise it is a straight line mind. Therefore, the trend line should be drawn only truly correct: Trends and level of sub-period, the trend line should correspond to the strict definition of the trend line and 5,20 time averages are basically the same. Interlacing is not as average trends or changing its stance.

The trend line - a. Pattern analysisConnect high price wave downward trend line for line, connected linear low stock price volatility for the rising trend line. According to the time fluctuations can be divided into long-term trend line (connecting the long-term fluctuations in point) and medium-term trend line (connecting the medium-term fluctuations in points).

Trend line - 2. Market implications The trend line shows that when stock prices move to its fixed, it is very likely to continue to move along this line.

(1) When the rising trend line break when the ship is a signal. In the absence of break before the rising trend line is every drop support.

(2) When the decline trend line breakthrough is a signal into the goods. Did not rise at the break before the trend line is down every rebound resistance.

(3) a trend towards fixed-mobile stock with the longer, the trend of more is more reliable.

(4) The upward trend in the long run, every change in a change in volume than the correction of high, when there are very high turnover occurs, which could signal the end for the medium-term changes, tight as the come will be the reverse trend.

(5) In the medium-term changes in short-term fluctuations in the end, most of them have a high turnover, vertex more than the bottom of the case, but the decline in a panic often appear at the bottom of a very high volume, it is because the vertex , the stock market boiling, a large number of individual investors blindly rush, big and took the opportunity to hand-sell, at the bottom of the stock market plunged after a period of fear, ignorance and retail confidence has been shaken, see the price we sold, at a time when real long-term downward trend has reached the final stage of So big with a large number of buying hand-started, resulting in high volume.

(6) a rising trend line for each needed two clear at the bottom before deciding, every one down trend line, you need two vertices.

(7) the trend line with the level of the more steep angle into a more easily sideways by a short break, so the more flat the more a technical sense.

(8) stock price rise and fall in the trend in a variety of late, there are accelerated and the accelerated decline of the phenomenon. Therefore, the city or the bottom of the potential reversal of the apex, mostly away from the trend line.

Trend line - 3. Painting

(1) First have to find two different levels and have a certain level of distance between high (or low), and thus tentatively draw down (or up) in a straight line.

(2) If the support line is drawn up, then the price from the second low to have a certain distance, such as near or above the previous resistance levels, the trend line can be recognized by the resistance line drawn down the situation is the opposite. The third low (or a third high-point) the emergence of the trend line is the effectiveness of verification.

(3) the rate of price changes may be speeded up or slowed down the scope could be expanded or reduced, in some cases, the trend line should subsequently be adjusted accordingly, so as to adapt to the current trend line price changes.

(4) The pie chart. When the trend line at the same origin, the slope for different adjustments and kept the original trend line will be formed by a multi-root support line (or resistance) constitute the pie charts.

(5) with the dual map. Increase in resistance in turn can also be connected into a rising straight line, this line is called pipe-line, the same drop in turn support level can also be connected into a pipe line. Pipe line and the basic trend lines can be formed together with several kinds of special significance to the price of a shape.

(6) triangle diagram, that is, reverse two-lane diagram. In the stock chart drawn on the same rising trend line and the downward trend line, these two trend lines will be a price to build a kind of basic shape: a triangle diagram.

The trend line - 4. Points to Note

(1) The rising trend line connecting the low volatility, not all fluctuations in the high points; a downward trend line connecting the fluctuations in the high points, not all low volatility.

(2) When the stock break through the trend line, a breakthrough in reliability can be judged from the following points:

① If the day trading period exceeded the trend line, but its closing price did not exceed the trend line on the outside, this is not a break, you can ignore it, but this trend line is still useful.

② If the closing price broke the trend line, we must be trusted to go beyond the 3%.

③ When the stock price up trend line break down the resistance requires a large number of transactions to increase co-ordination; but down below the rising trend line support is not necessary so often break the day's volume does not increase, however, the day after will be at the break there is increasing phenomenon.

④ When the trend line break occurs when the gap, this breakthrough will be strong. In the upward trend among the above-mentioned gap is far more than a few gaps, but we must find the good, the short period of time or the biggest gap, the next figure marked by purple arrows are all places: a breakthrough gap Of course, some gaps there is no callback, direct start pulled up, they run into such gaps, as long as the volume and price with the good, group-buying auction is always right.

(3) experience in technical analysis often draw on the chart of each of the different experimental trend line, trend line when prove meaningless, they will be the rub off, leaving only the analytical significance of the trend line. In addition, the amendment will also keep the original trend line, for example, when an upward trend in share price fell below the trend line then quickly picked up the top line, analysts should be low and the latest from the first the formation of a low re-draw a new line , or from the second low, and new lows revision of the trend line more effective.

John Templeton

John Templeton-who is John Templeton?

John Templeton is a global investment of the father in the history of the most successful fund manager Sir John Templeton is the founder of the Templeton Group, has been hailed as the world's most intelligent and most respected investors. Capitalists Forbes magazine called him "the father of global investment" and "the history of one of the most successful fund managers." In 2006, he was the U.S. "New York Times" was named "the 20th century, the world's top ten fund managers." As in the financial sector there is a legendary figure, he is also a pioneer of global investment. Templeton mutual funds, investors have been around the world billions of dollars in revenue. Although Sir Templeton retired and no longer participate in the Fund's investment decisions, but his investment philosophy has become the Templeton Group of Funds investment team, as well as many investors eternal wealth.

John Templeton - Biography John Templeton John Templeton was born in Tennessee in 1903, his family was poor. However, with excellent results, he relied on scholarships to complete their studies at Yale University, and graduated in 1934, achieved a first class degree in economics from Yale University. After that, he continued studies at Oxford University, received Rhodes scholarship, and obtained Master of Laws in 1936. To return to the United States, he was in New York the work of Fenner & Beane, which is now one of Merrill Lynch's predecessor.

Templeton in 1937, which is depressed when the Great Depression set up his own company - Templeton, Dobbrow & Vance. In 1939, 26-year-old Templeton on 10 thousand U.S. dollars in loans the company purchased 104 shares of one hundred years later, in which 100 companies on the success of the Templeton won first pot of gold digging. The company has achieved considerable success, asset size has also increased rapidly to 100 million, owns eight mutual funds. In 1968, the company changed its name to Templeton Damroth was resold. That same year, Templeton of Nassau in the Bahamas, once again established its own Templeton Growth Fund.

In the following 25 years, Templeton created the world's largest and most successful Templeton mutual fund group in 1992 he sold the Franklin Templeton Group of Funds. In 1999, the United States "Money" magazine Deng Hampton described as "worthy of this century, the world's greatest stock picker of people." Over the 70 contained in his career, Mr. Deng Pudun founded and led the era's most successful mutual fund companies, an annual profit of up to 70 million U.S. dollars, its mode of operation, so that dazzled Wall Street, to serve as George Soros, Peter Lynch, whose fame famous investor.

However, to become the world's richest one of the few, the Templeton renounced United States citizenship, moved to the Bahamas. As the year round living in the Bahamas, Deng phoudon naturally become a British citizen, and are subject to the favor of Queen Elizabeth II in 1987 to grant knighthoods in recognition of its achievements. One of the achievements of its subject-hoon, that is awarded the world's most lucrative Templeton Prize, since 1972, presented annually to those who made great contributions in the faith. After retirement, he had his own John Templeton Foundation has become active in various international charitable activities. Since 1972, the Fund amply rewarded in the humanities and scientific research each year there are outstanding contributions to the disabilities, which is the world's most lucrative Templeton Prize. July 8, 2008, Templeton, in his permanent residence in Nassau, the Bahamas, died at 95 years. According to a spokesman for the Templeton Foundation, said he died of pneumonia.
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John Templeton - business analysis PE ratioOperating profitabilityLiquidation valueThe stability of earnings growth in the business: If a company's earnings a year Cuo back, perhaps it does not matter. However, if two consecutive years of poor performance, they must hold to a skeptical attitude.Flexibility is the central code: in everything carried out particularly well, you must be prepared to make changes. When the whole cycle is consistent with your estimate of the seamless, it should be prepared to take profits.Do not trust any of the principles and formulas: Any theorem could be broken overnight.

Affreightment- Chartering

Affreightment -about Affreightment

Affreightment also known as ocean freight contracts, the contract of carriage by sea. Is sometimes used to describe the bulk series of voyage charter party. In the Roman lines, Affreightment refers to the charter or lease contract as part of the ship. In the UK, the term used to refer to a bill of lading or lease cargo ship under contract to the charter in accordance with an agreement leasing the ship owner for goods transport, in accordance with the agreed tariff, to the ship owner to pay the freight or rental payments modes of transport. Generally lease the entire boat for more. Boat transport on a regular basis in terms of another mode of operation of ocean-going vessels. It different liner, there is no pre-established timetable, there is no fixed routes, ports of call are not fixed, no fixed rate this. The operation of the ship is based on the ship owners and shipping needs.

Affreightment (Chartering) - characteristics of the transport1.

To transport bulk goods with lower value-based;2. No fixed routes, fixed loading and unloading ports and fixed schedules;3. No fixed tariffs.

Affreightment (Chartering) - Business Categories Charter one. Ting-ching charter (VOYAGECHARTER): short-range rent, it is the owner of the ship by the parties pre-agreed tariffs and conditions of the ship to the charterer to provide all or part of positions, between ports in the specified one or more of voyage designated cargo charter business. Can be divided into:

(1) single-voyage voyage charter (SINGLEVOYAGECHARTER), just rent a voyage charter. The owner is responsible for the specified goods from one port to another port, the goods shipped to the port of destination after discharge, the contract is terminated.

(2) round-trip voyage charter (ROUNDVOYAGECHARTER), contact the rent from the charter voyage, a ship, after the completion of a single voyage, followed by a voyage in the port of discharge (or near the port) loading, driving back to original Cargo Harbor (near the port) discharge, cargo unloaded complete the contract is terminated.

(3) consecutive voyage charter (CONSECUTIVEVOYAGECHARTER), which contact the rent to complete a row of several single-voyage charter or a few round-trip voyage. In this way, the same ship, in the same direction, the same route, a continuous completed the required two or more single-voyage, the contract was ended.

(4) affreightment (CONTRACT OFAFFREIGHTMENT: COA) also known as the big contract.


Chartering - Chartering process Charter charter charter market through (Chartering Market) carried out. In the charter market. The ship owner is the supply side of the ship, while the lessee is the demand side of the ship. In today's highly developed communications technology era, the parties engaged in chartering operations, mostly by telephone, telex, telegram or fax, and other modern means of communication for discussions.

1, chartering broker. In the international charter market, chartering transactions are often not seen by the ship owners and charterers in person to the scene to negotiate directly, but through a charter broker, and signed on behalf of processing. Chartering brokers are very familiar with the charter market conditions, proficiency in charter business. And there is a wealth of knowledge and experience chartering throughout the lease transaction process plays the role of a bridge and intermediary, to play an important role in the smooth transaction.

2, charter inquiry. Inquiry called Inquiry. Usually refers to the carriage of goods by the lessee based on their needs or special requirements of the ship through the charter broker in the charter market, seeking to rent the ship. Inquiry mainly telegram or telex, etc. in writing. Expected conditions of the contents of the lessee should generally include: the need for carriage of cargo type, quantity, port of loading and unloading port, shipment period, or period charter approach, the expected tariff (rents) levels, as well as the details required for the ship description and so on. Inquiry can also be by the cargo owner for the contract while the first through the charter to the charter market with a broker. Inquiry issued by the ship owner should include letting the ship's name, nationality, ship type, ship in bulk and package volume, the time available for hiring, I hope other types of goods contract.

3, charter quote. Price also known as an offer. When the owner of the ship from the ship brokers get tenant inquiry, after a cost estimate or compare the other inquiry, the adoption of a charter broker can provide to the lessee make their own ships and freight rates or rental rates . Quote of the main contents, in addition to the content of inquiry responses and requests, the most important thing is about rent (tariff) levels and selected model contracts and the charter revision to the terms of the model, additional provisions. Offer a "hard bid" and "conditions quotation" of the points, "hard bid" is the immutable condition of offer made to accept the bid on booking the answer, more than the validity of this offer will lapse. In contrast, the "conditional offer" that can change the offer conditions offer.

4, charter counter-offer. Counter-offer is also called counter-offer, in terms of pricing circumstances, the tenant and the owner of the ship between the condition of the offer conditions which are unacceptable to propose amendments, or add or delete content. Or make their own terms is called counter-offer. Inquiry person bargaining meant that bidders were rejected and a new offer starting bid. Therefore, the owner of the charterer of the counter-offer may be fully or may accept the part of the counter-offer, do not agree with some of the proposals put forward counter-offer or a new quotation. This kind of reply to counter-offer conditions or re-make a new offer called the counter-counter-offer (Recount Offer) also known as anti-counter-offer.

5, chartering a firm offer. In a charter deal, after several counter-offer and counter-counter-offer, if both sides agree charterparty terms, a party can be a firm offer, demanding that the other party to make a decision whether the deal. A firm offer, you should list the necessary provisions in the charter party, will the two sides have agreed to the terms and conditions yet to be finalized in the real disk to be determined. At the same time also a limit on validity in the real disk, ask for answer whether to accept the firm offer, and respond within a specified period of validity. If no response was received within the time limit, the firm offer will lapse. Similarly, within the validity period, a firm offer at a party out of the newspaper firm offer can not be revoked or modified, nor can not ask a third party to the other firm offer (Firm Offer).

6, to accept the booking (Acceptance). Accept the booking, also known by the disk drive means the party to the real conditions set out in clear commitment within the validity period. At this point, the contract shall set up a charter. In principle, to accept the booking process is the final stage of a charter. Accept the booking, after a charter negotiations come to an end. 7, booking confirmation. Booking confirmation is the final stage of a charter program, a charter business shall deal. The usual practice is still between the parties to sign a "booking confirmation (FixtureNote)". "Booking Confirmation" absence of a unified format, but its content should be listed in detail the ship owners and charterers in the consistent commitment to rent the course of the main provisions of the parties. Booking confirmation letter signed by both parties, each keeps a reference.

Chartering - Time Charter Contracts Chartering a main provisions:

1. Charter parties to the contract;

2. Ship specifications (including the vessel name, call sign, flag, date of construction, ship-class, registered tons, deadweight, draft, cargo volume, the speed, fuel consumption, Crane Equipment, deck hatches, etc.)

3. Lease;

4. Navigation range;

5. DELIVERY Hong Kong and delivery schedules;

6. Owners supply projects, (such as insurance and maintenance fees, crew wages of the ship);

7. Charterer supply items (such as fuel port charges);

8. Rental rates and method of calculation. Rent is based on the ship every 30 days calculated per dwt, or by calculating the amount of the whole number of ships per day. Example: Ship load of 25,000 tons every 30 days, the rental rate of eight U.S. dollars, a daily rent of 25000 × 8 / 30 = 6666 U.S. Dollar.

9. Procedures and also ship the boat to inform;

10. Off-hire condition of the bill of lading issued;

11. Sublease;

12. The responsibility of the owner and master terms.

Second, special provisions: A. The first clause; B. Terms of war; C. Takings clause; D. Ice provision; E. Terms of General Average; F. Arbitration clause; Chinese charter companies charter contract and the Baltic and International Maritime Association of the "standard time charter contracts" the use of more general use.

Global Quotas

Global Quotas-what is a Global Quotas?

Global quota (Global Quotas) belongs to the world's absolute quotas for countries and regions from any uniformly applied to the goods. Refers to the competent authorities usually have the application by the importer or past a certain period of actual imports to grant a certain amount until the total quota distribution have been exhausted, more than the total quota will not be imported.

Global quota - the definition and interpretation of Global quota is the quota of a State Government in a period of time for certain sensitive commodities imported or exported to the quantity or the amount of control, which was designed to adjust the international balance of payments and to protect domestic industrial and agricultural production, one of the measures is a non-tariff barriers . As the global quota is not limited to importing country or region, after the announcement of the quota, importers race to compete for the quota can be imported from any country or region.

Absolute quota is defined as a period of time, for certain commodities provides for a maximum amount or value of imports. Once you reach the highest level of respect can not be imported. Absolute quota is divided into two forms. First, adopt a "global quota", which applies to any country or region from the goods. The competent authorities or by the importer has to apply a certain period, the import performance in the past, granted a certain amount until the total quota until the issue is completed; secondly, to take the "country quota", which is the total quota by country and regional allocation of quotas. In different countries and regions such as exceeding a specified quota, it can not be imported. Tariff quota restrictions on imported goods is not an absolute amount, but in certain period of time a number of imported goods, giving low-tax, tax reduction or tax-free treatment to more than the quota of imported goods, then impose higher tariffs or additional tax and penalties.

Global quota - Quotas for a variety of ways, some statistical global implementation of the quota of more than 2,500 species. According to different criteria, quotas and relative absolute quota quotas, tariff quotas and non-tariff quotas, active and passive quota of the quota and other categories.

Global quota - future trends

Global quota system to protect domestic industries by limiting the cost of international trade, so long has been firmly opposed by advocates of trade liberalism. From 1947, the GATT began, GATT / WTO parties / members in order to reduce and eliminate the quota system has made a tremendous effort. In each round, or every new country (region) concluded or acceded to, the relevant countries (regions) almost always are required to significantly reduce or abolish the quota.

International Division of Labor

International Division of Labor-what is the International Division of Labor?

The international division of labor - the definition of the international division of laborInternational division of labor refers to the world's countries (regions) between the division of labor, international trade and national (regional) economic basis of the link. It is the development of social productive forces to a certain stage of the product of social division of labor beyond the borders of the result is the socialization of production to the international development trend.

The international division of labor - the emergence and development of international division of labor Created the conditions for the international division of labor International division of labor depends primarily on the occurrence and development on two conditions: First, the socio-economic conditions, including the national science and technology and productivity level of development, domestic market size, the size of the population and socio-economic structure; First, natural conditions, including resources, climate , soil, land area size, etc.. Here, the development of productive forces is to promote international division of labor a decisive factor in the occurrence and development of scientific and technological progress in the international division of labor can be the direct cause of the occurrence and development.

The three stages of the development of international division of labor

(1) 18 century, the first scientific and technological revolution, since the invention of the machine and its application in production, productivity higher than ever before, ever deepening division of labor. The scientific and technological revolution first in Britain, France and other countries, they develop into industrial countries, while the other large countries are at an agricultural country, the country's status of raw materials, which is the formative stages of the capitalist international division of labor.

(2) the late 19th century to the beginning of the 20th century, the second technological revolution, especially in generators, motors, internal combustion engine and its widely used in the invention, productivity is more improved, more elaborate division of labor. The scientific and technological revolution in the United Kingdom, the United States, Germany and other countries, other countries in the introduction of technology and machinery and equipment under the impetus of some infrastructure and some light industry and mining industry to some extent, it is still in the primary products to varying degrees supplier status. This is the capitalist international division of labor stage of development.

(3) 20th century, 40's and 50's began the third technological revolution, which led to the birth of a new industrial sectors, such as the synthetic polymer industry, atomic energy industry, electronic industry, aerospace industries. Deepening of the international processing models have a broad impact of the international processing of forms and tend to have undergone tremendous changes in the form of the international processing from the past inter-sector specialization specialization to the direction of rapid development. Following main features: size of different types of products specialization; spare parts and components of specialization; process specialization. Any of a professional well-developed technological advances countries can produce their own all the necessary industrial products. Today's world, a small number of economically developed countries as capital (technology)-intensive industry, the country, the majority of developing countries to become labor-intensive countries, both within and between their respective again to form a more detailed division of labor. This is the capitalist international division of labor further stage of development. In the future, along with the progress of the Fourth scientific and technological revolution, the international division of labor must move forward.

International division of labor - the type of international division of labor

(1) by participating in international division of labor country's natural resources and raw materials supply, production technology and industrial development to the differences in classification, can be divided into three different types of international division of labor form.

① vertical international division of labor The level of economic and technological development are significant differences between countries (eg developed and developing countries) between the international division of labor. Vertical division of labor is the horizontal division of symmetry. It is divided into two kinds. One is that some of the national supply of primary raw materials, while another part of the national supply of manufactured goods division of labor, such as the production of primary products in developing countries, developed countries, the production of industrial products, which are different between countries in different industries and vertical division of labor. Originally a product from raw materials to finished products, shall be subject to multiple processing. The more developed the economy, division of labor the more detailed, more complex products, the higher the level of industrialization, the more the order of product processing. Processing is divided into the initial processing (roughing) and deep-processing (finishing). After only the beginning of processing of primary products, with the repeated processing of final goods into. These two types of primary products and manufactures industrial production process constitute the vertical links of each other markets. Another refers to the same high level of intra-industry technology-intensive products and technology-intensive products with a low degree of international division of labor between, or the process of producing the same product with higher levels of technology-intensive and technology-intensive processes less the international division of labor between processes, which is the same as intra-industry because of the technological gap resulting from the international division of labor. From a historical point of view, the formation of the 19th century international division of labor is a kind of vertical international division of labor. At that time the United Kingdom and a few other countries are industrial countries, the vast majority of developed colonies or semi-colonies to become an agricultural country, industrially advanced countries according to their own needs to force a backward agricultural country division of labor, the formation of industrial countries dominate agricultural country, agricultural country dependent on international division of labor in industrial countries pattern. So far, the industrialized countries import raw materials from developing countries and their exports of manufactured goods remained the case, vertical international division of labor is still between industrialized countries and developing countries form an important division of labor.

② horizontal international division of labor Or close to the same level of economic development of countries (such as the part of developed countries and newly industrialized countries) in industrial products between the production of the international division of labor. Contemporary two-way trade in developed countries is mainly based on the level of type on the basis of international division of labor. The level of division of labor can be divided into the level of intra-industry and inter-industry division of labor. The former is also known as "differentiated products division of labor" refers to the same industry, different manufacturers of the products the same or similar technology, although the extent, but its exterior design, internal quality, specifications, varieties, trademarks, brands or price differences to the resulting in the international division of labor and mutual exchange, which reflects the competitive oligopolies and consumer preference diversity. As science and technology and economic development, within the industrial sector is becoming more specialized production. Division of labor within the department, the product components division of labor, division of labor among a variety of processing technology is getting smaller. The level of division of labor within this sector not only exists in the country, but also widely exist in between. The latter refers to products produced in different industries between the international division of labor and trade. As the developed capitalist countries in industrial development came first, the focus is different from the industrial sector, development of national technical standards and there are differences, therefore, the production of various industrial sectors of the international division of labor is increasingly important. States with its focus on the industrial sector products in exchange for the non-key industrial sector products. Made of the division of labor between industrial production have continuously developed, thus the formation of horizontal international division of labor.

③ mixed international division of labor Mixed international division of labor is the "vertical" and "horizontal" and integrate the international division of labor. Germany is a "mixed type" of the typical representative. Its Third World is "vertical", and to developing countries, imports of raw materials and export manufactured goods, while for developed countries is a "level type". In imports, mainly machinery and equipment and spare parts. Its foreign investment is mainly concentrated in the developed capitalist countries in Western Europe.

(2) The international division of labor by division of labor between industries or industry in the house is divided into:

① international division of labor among industries Between different industrial sectors of the international specialization of production. Before World War II, the international division of labor is basically inter-industry international division of labor is reflected in Asia, Africa, and Latin American countries specialize in the production of mineral raw materials, agricultural raw materials and certain foods, Europe and the United States specializing in the production of manufactured goods.

② international division of labor within an industry The same production between the various sub-sectors within the department of specialization of production. World War II, the third place of science and technology revolution to the contemporary international division of labor had a profound influence on the international division of labor in the form of and trends, great changes have taken place, prominently expressed in the international division of labor in the form of inter-professional from the past to the sector developed rapidly in the direction of professionalization. This is mainly due to technological advances so that the differential between the various industrial sectors of continuously strengthened, not only more diversified product varieties of different specifications, but also the production process is further complicated. This requires use of a variety of specialized equipment and processes to achieve specific technical requirements and product quality requirements, in general, but special equipment needed for the number of small, but requires high precision. Meanwhile, in order to achieve the technology and quality requirements must also be large-scale scientific experiments and research, which requires a lot of research and development spending. In this case, only mass production can be economically beneficial. But these are also the countries with the same limited market and capital equipment, and technical strength of the conflict took place, which promote the countries in the specialization of production within the department to develop rapidly. International division of labor within the industry are mainly three kinds of forms: First, the similar product specifications of different models of specialization. Certain specifications in certain sectors of products of international production specialization, is the department as a form of international division of labor. Second, the parts of specialization. In many countries for other countries produce the final products manufactured parts, components or parts of specialization. At present, this international production specialization in the production of many types of extensive development. Third, the process of specialization. This specialization process is not finished but a specialized production process to complete a product, namely, the completion of certain aspects of the specialization process. To chemical products, for example, some factories specialize in the production semi-finished products, and then transported to the chemical plant in some countries to create a variety of chemical products.

International division of labor - the international division of labor on the world economy and international trade, the impact of First, the international division of labor to promote international trade. International division of labor is the basis for the development of international trade. The internationalization of production specialization not only improve labor productivity, increase the number of goods around the world, but also increased the need for international exchange, thereby contributing to the rapid growth of international trade. Secondly, the international division of labor to the commodity structure of international trade have a major impact. International division of labor not only determines the depth and breadth of international trade development scale and speed, but also to determine the structure and content of international trade. After the first scientific and technological revolution to form the United Kingdom as the center of the international division of labor. During this period, due to large industrial machines and the development, international trade commodity structure appears in a number of new products, such as textiles, shipbuilding, steel and timber products.

The second technological revolution, thus creating a world system of international division of labor, so that further deepening of international division of labor, so that the commodity structure of international trade, corresponding changes have taken place. The first is a substantial increase in grain trade. Secondly, agricultural raw materials and mineral materials, such as cotton, rubber, iron ore, coal and other products of trade expanded. In addition, the machinery, electrical equipment, locomotives and other industrial products in trade has also increased. Occurred after World War II, the third technological revolution, so that the international division of labor further depth and breadth of development, international trade, commodity structure of the resulting new features. This is mainly manifested in the industrial products in international trade, increasing the proportion of new products in large numbers, technology trade has been developing rapidly.

Third, the international division of labor in international trade is also an important impact on the geographical distribution. Geographical distribution of foreign trade around the world with their economic development and its position in the international division of labor inseparable. The first scientific and technological revolution, the United Kingdom as the core international division of labor, so that Britain's dominant position in world trade. Since then, France, Germany, the United States's position in international trade has also improved significantly. After World War II, as the third technological revolution, developed division of labor within the industrial sector to become the dominant form of international division of labor, and thus between the Western industrialized countries has been rapid development of trade, while their trade with developing countries were asked is a downward trend.

Finally, the international division of labor is also an important impact on international trade policy. The state of the international division of labor is the various countries to develop trade policies. The first scientific and technological revolution, the British industry is strong, its products and strong competitiveness, while it needs to be the export of industrial products in exchange for raw materials and food imports, therefore, was to Britain's free trade policies. The United States and Western Europe, the level of industrial development in some countries lag behind the United Kingdom, they are in order to protect their infant industries, they are taken to protect trade policies. The second technological revolution, capitalism, the transition from free competition to the monopoly stage, further deepening of international division of labor, international market competition is more intense in the foreign trade policy, they adopted a capitalist super-protection trade policies. Before the mid-19th century, 70 years, to trade liberalization policies of the dominant trend; 70 after the mid-19th century, the re-emergence of trade protectionism. Western countries, this evolution of trade policy, and it is inseparable from the world's international division of labor in-depth development, and also with other countries in the international division of labor in which closely related to changes in the status.