Giorgio Armani background-Giorgio Armani story

About Giorgio Armani background-Giorgio Armani story: Giorgio Armani background: Giorgio Armani Brand Profile: founder giorgio armani Born in 1934 in Italy to study medicine and photographic professional, in the Cerruti menswear designer Giorgio Armani was founded in 1975. Chennai won the door - Marcos Award, all Woolmark Award life achievement award, American International Designers Association Award, Kudishake Award and other awards. Giorgio Armani is now the largest in the United States, European designer brand sales, he made ​​good use of new fabrics and is known for. The design style, they are neither current nor tradition, but a good combination between the two, the clothing appears to be small and the fashionable word. His flagship brand Giorgio Armani (giorgio armani) for the wealthy class, Mani (mani), Emporio Armani (emporio armani), Armani Jeans (armani jeans) for the average consumer. Giorgio Armani design concepts: 1, remove any unnecessary things; 2, focusing on comfort; 3, the most beautiful thing is actually the easiest. In 1970, Giorgio Armani and architects Purcell coke Galeoti (Sergio Galeotti) joint company, then in 1975 created the "Giorgio Armani" company and registered his trademark. In 1974, when the first men's Giorgio Armani fashion show in the finished, people called him "the king of jackets." In 1984, the creation of low-priced brand An Boluo Armani. Today, the Armani company's business has over a hundred countries. In addition to high fashion Giorgio Armani, but also has a number of the cards, such as the clothing brand Emporio, women's brand Mani, casual wear and denim brands such as Armani Jeans, in which product categories in addition to clothing, but also has a tie, glasses, silk towel, leather goods, perfumes and so on. Emporio Armani is a very successful brand, "Emporio" in Italian means a department store, that "Armani stores," which is the Armani brand for young family. Giorgio Armani brand identity Giorgio Armani clothing line is divided into two main parts, the subject of its fabric color, it is only to distinguish the two series of techniques. 1, Giorgio Armani Boronuovo: clothing, including men and women, are more formal route, the standard cloth is "white on black." 2, Giorgio Armani Collezioni: the same, including men and women, are wearing clothing suitable for general occasions, the general public more acceptable design line, the standard cloth was black and white. As, Giorgio Armani's a lot of the cards is "eagle" as a symbol of the Emporio Armani men and women. Giorgio Armani style: Armani brand firmly grasp the series of international trends, to create a rich aesthetic taste for men, women; while using new fabrics and is known for. Unlike most long-term business of fashion designer, Giorgio Armani retrospective 18-year operating history, few funny or very outdated design. He can demand in the market between fashion and elegance to create a near-perfect, amazing balance. The design style, they are neither current nor tradition, but a good combination between the two, the clothing appears to be small and the fashionable word. In fact, in every season, they understandably have some appropriate changes can affect a total disregard of those designer-style changes in fashion, because fashion designer Giorgio Armani believe the quality of much more than style update. His series of brand positioning in the soft, non-structural style, and color play a number of levels, often scaling. In fact, the famous fashion designer in Italy between the two there is also intense competition. Versace clothes are known for their sexy design, the usual way of life and personal accident because of the death of the world's attention. Armani, of course not designed Madonna's clothing (there will not be Fifi and Jodie Foster as Mitchell so the customer). But his Zen philosophy and neutral style can do is look the other side of Versace. When Versace in the 1980s and early 1990s to promote a top-specification model of the star system at the same time, Armani never does not employ his performances in the biggest names in the model. Giorgio Armani brand clothing has a wide range of clothing function, but flexibility, adaptability does not seem to be valued. In fact, these clothes have the luxury of high-quality fabrics. Armani's clothes are fine each, with the wide range of matching, which makes it a single product portfolio into another style features. Despite the expensive clothes, but has a unique charm and not the kind of over-exaggeration.