ESPRIT Esprit Holdings Limited is a subsidiary of a fashion brand, ESPRIT was established in 1964, in San Francisco, California, USA, ESPRIT brand logo design in 1979.
Esprit-Esprit History:
The late 1960s, Esprit was founded in California, it is the Beatles song of love and ideals, and Wood, Bristol Festival of the popular culture of the era, and then stick to their Esprit lifestyle concept for understanding. Esprit designed to withstand the test of the product, and create space for the sale of these products, to encourage customers to develop their own style, rather than consumption spending. But what they desire in the customers every day different and unrest, still stick to their beliefs.
Machael Ying Esprit Far East is leading the development of people, he thinks everything will not affect the values of the customer premise, both to meet the customer's desire, but also the company's beliefs go to Asia. This way, it seems very easy to go, it is not true, Esprit only dedicated and effective measures with courage and vision to embrace this belief in the job. So, when other companies when marketing was just a mere formality, Esprit has stressed the need for fashion and lifestyle community to be responsible. Esprit to take part in Earth Day campaigns. Earth Day, held annually, aims to raise public awareness about environmental and ecological concerns. Esprit put printed with "green" slogan T-Shirt to wear to their staff; environmental posters put up in the shop, but also to encourage customers to plant trees in the urban areas and carry out cleaning activities. Following the environmental future, Esprit step further, they are the "nature" into the shop. It is spring in the various branches in Asia are filled with a garden atmosphere, the shop put a lot of artificial plants, potted plants, buckets and put on the retail shelf next to the trolleys. Summer, it is a healthy lifestyle from the start, they used a poster saying: "An apple a day, the doctor away from me." Staff happily munching fruit, as if to say: Esprit pay more attention to health.
Sale season days, Esprit will display all the old props were dumped on a layer of mineral oil, or covered with net-colored cotton, the move to the customer to Esprit is the feeling of an oasis in the desert, making it the buzz of scene in both the business and it seems to do the exclusive comfort, this is a cycle of artistic respect and understanding. Esprit's interior display to promote the main course, but they are attention to the promotion of human values. In their print ads in a series of photographer's image, the desire to tell you that these are the true story. Early advertising their bold graphic design is to stimulate the customer, then Esprit soon changed the direction of advertising, to remind customers when they forget to wear to express their views; so Esprit asked: "What would you do to change the world? "a girl armed with a stick said:" I want the best people to judge, not me I can not. "in the campaign, Esprit addition to the above slogan, but also with" all countries should not be returned theirs "and" the decision to have children in each person before on a parenting course for the good "that can conquer the hearts of the words. Emphasis on individual choice and freedom of expression is of the spirit of one of the Esprit, Esprit believe that we can pool their efforts to care for and help solve the world's concerns.
ESPRIT brand style
Esprit in anytime, have given the health of people frankly cheerful image, which is the birthplace of * its sunny color and free and open to the U.S. West Coast cities San Francisco, California is not without relevance, but, this is like Esprit Modern quality of life and self-consistent style of customers to reach consensus.
Thirty years, Esprit products in the fashion industry has been vibrant, lively and cheerful image of the unique and well received by the pursuit of healthy, active life, loved people. Esprit spirit by the combination of three elements: superior product design and manufacturing standards; increasing corporate and brand image; as well as "people"-oriented design.
