Wednesday, December 30, 2009

LOTOS-Brand Story

LOTOS-Brand Story

From Germany, Roters (Lotos) spectacles, in 1872 by their ancestors 130 years of history since start of this century enterprises have so far maintained a pure hand. "The price is equivalent to a frame Lotos a Bentley car" Lotos president, so to describe his product. Decorated with gold, diamonds or jewelry glasses. In order to luxury and luxury is to have Roters (Lotos) spectacles brand the best reason.

The brand and designer, who is also heir to Mr. Stephan Schmidt, to maintain Roters (Lotos) brand position in the international arena, it is necessary to strike a balance between tradition and innovation, each vice-Roters (Lotos) frames all gems the traditional goldsmith who crafts mosaic made of fashionable styles in a more continuous injection of new elements, Roters (Lotos) spectacles in the design to the overall trend in the fashion industry as a reference. Each Deputy Roters (Lotos) spectacles are tailored based on individual customers, the design can meet the special requirements, Roters (Lotos) from design, material selection to made about two months.

LOTOS-patrons and celebrities

LOTOS Roters (Lotos) constitute the main customers are: First, the trend of a young upstart, like advocating the second is already successful business people, middle class, there is a class of artists, such as architects, pianist and so on, government officials is also a large potential market.

When the Germans Stephen put 90 Roters (Lotos) spectacles in Beijing Wangfujing is located in the Ya-Qian as an optical shop laid them out, there are the Chinese media exclaimed "China's luxury goods has already arrived." Stephen told us that in Roters (Lotos) the largest market in Japan, almost all government officials are Deputy 100,000 of these every 50 million euros in glasses customers. Therefore, in China, he also insisted that "this (government officials) will be a large potential market."

Roters (Lotos) there is no relatively inexpensive peripherals in the world will never discount the strict implementation of marketing strategies. It is these charming personality, making it the favorite of those who advocate the trend of things, but also become a collector favorite target.

Former Soviet President Mikhail Gorbachev, renowned British singer Sir Elton, Monaco royal family, Japanese politicians are all Roters (Lotos) loyal guests. In which Elton has numerous world famous glasses, each concert, he will wear different glasses, and his favorite is Roters (Lotos) a person for him to do noble glasses.

LOTOS, another well-known guests, is a well-known deceased rock legend "Elvis." He is pre-worn pair of glasses were specifically looking for more Roters (Lotos) ordered. After his death, Roters (Lotos) introduced the nostalgic models to commemorate him, including inlaid with diamonds and gold framed more with incredible prices.

LOTOS-making process LOTOS a Roters (Lotos) frame, the simplest to produce a month's time, the most complex needs of nearly two years to complete. Take orders from the beginning, Roters (Lotos) close the designer began collecting customer information: hair color, hair, how much eye socket depth, brow height, sparse eyebrows, faces, etc. are all to be taken into account. Based on these information, as well as the identity of individual customer preferences and demands, designers complete the design, and then by a craftsman make a sample according to drawings, the customer to determine after the signing of the payment of not less than 30% of the whole section of the deposit.

Design is Roters (Lotos) of the most competitive and most of the steps to take hard work is one of a Roters (Lotos) spectacles of the soul. A Roters (Lotos) spectacles designer in the same industry enjoys a high reputation.

Next, the production of spectacles by customer choice processes vary by material. White buffalo horn frame is Roters (Lotos), one of the most famous of the frame, which can be used to produce glasses of white buffalo horn is only produced in southern Germany due to scarce and valuable. Before the real picture frame made of white buffalo horn 130 also experienced the physical and chemical processes which came out as most people do not see the eyes of the true value, but appreciate those who are willing to pay high price, which is Roters (Lotos ) The reason scarce and expensive glasses one of the reasons.

Craftsmen take Qi material, they began making in strict accordance with the design. By a simple Roters (Lotos) spectacles, for example, simply polishing a glasses leg, he will need craftsman and makes a little bit to do on the more than 3 days. Roters (Lotos) screws have a minimum of a few hundred yuan, all made from platinum, each one can be turned into beautiful earrings. Each Deputy Roters (Lotos) spectacles only the first wife screws. Hand soldering is completed, another long polishing, Roters (Lotos) spectacles do not see the solder joints are, and aspire nearly perfect.

This focus on the complicated and delicate process, need to use a magnifying glass for more than 20 times, after carefully watching the finished product can be read, every square millimeter Roters (Lotos) frame density of all the other glasses 2 ~ 3 times higher density of means that the more delicate, the more textured in appearance. In such a small frame on the point to do so is Roters (Lotos) persist for centuries.

Roters (Lotos) be a private one magic weapon is the exclusive diamond cutting and inlay technology, take a magnifying glass is also difficult to see traces of its mosaics. This is Roters (Lotos) designers and craftsmen 10 years of painstaking research obtained worldly unique skills. For all the outside people are curious, its president, Stephan mysteriously called LOTOS's "magic."